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Field Marketing Specialist - Reston, VA

Company: CoreSite
Location: Reston
Posted on: January 16, 2020

Job Description:

The Field Marketing Specialist will be a key partner to the Sales teams and will be responsible for marketing programs supporting the vertical segments within the CoreSite markets that result in increasing awareness, identifying new sales opportunities, increasing close rates, driving revenue, and supporting local events and requirements in each of our metro locations in North America. Duties: Develop, plan, execute and measure marketing activities inclusive of events, campaigns, brand awareness and meeting management in our various metro locations where we operate our data center campuses - will be responsible for a subset of CoreSite's eight strategic markets Be the "local" - marketing subject matter expert for the responsible markets - developing and executing on sales enablement and customer-facing market specific materials Drive the messaging of CoreSite's value proposition with local sales teams and target customers Collaborate with corporate and channel marketing to craft campaigns as well as drive local execution of those campaigns Monitor and improve lead quality and conversion rates in cooperation with business operations and the local sales team Develop target account suspect content list and contact details Partner closely with corporate marketing team to ensure alignment of marketing campaigns, collateral, and messaging Track and report on campaign metrics Collect and distribute success stories, win/ loss data, and sales feedback on campaign success Plan and manage regional and local events for both direct and indirect channels Plan all marketing activities associated with new Data center openings Grow and maintain relationships with in-market solution partners, brokers, cloud providers, and networks Requirements Knowledge, Skills & Abilities: Domain knowledge in marketing and implementing branding strategies and campaign activities that support regional revenue targets. Knowledgeable of concepts including buyer's cycle management, persona-based and account-based marketing. Demonstrates team-building style and has experience operating in a shared services model with proven ability to work effectively in a team-based environment. Ability to manage multiple projects and work under tight deadlines when necessary Demonstrated efficiency with vendor and budget management. Proven track record of successful project implementation. Strong Presentation and Marketing Collateral development skills required. Travel expectations: up to 35% Education/Experience: 3 years of field marketing experience preferably in the network services and/or colocation / hosting industry. Experience with business-to-business demand generation including campaign creation and execution, event management, multi-channel marketing (including multi-touch marketing automation-based campaigns) Experience with executing target audience segmentation strategies. Experience in a fast-growing environment with knowledge of brand management, collateral support materials, sales training, and event management. Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Benefits Not only does CoreSite have a fun, team-focused work environment, but we also offer great benefits! Medical and Vision coverage through Cigna Heath Care Telemedicine through MDLive Dental Insurance through Delta Dental Life Insurance and Short-Term & Long-term Disability Insurance fully paid by the company Voluntary coverage benefits for Life and AD&D, Critical Illness, Accident Coverage, and Hospital Indemnity Medical and Dependent Care Flexible Spending Account (FSA) Plans and Health Saving Account (HSA) Plans 401(k) retirement savings plan with a generous company contribution Free parking or a company contribution toward a public transit pass 16 days of Personal Time Off (PTO) 10 paid Holidays Wellness program with annual incentive Applicant Privacy Notice: CoreSite is committed to protecting the privacy and security of personal information submitted by applicants. The California Consumer Privacy Act (CCPA) requires us to provide you information about our personal information handling practices. As a result, we're providing this Privacy Notice that describes how we collect, use, share, and update personal information from individuals who wish to be considered for employment with CoreSite. To read the Applicant Privacy Notice, please go to Keywords: Marketing Specialist, Location: Reston, VA - 20190

Keywords: CoreSite, Reston , Field Marketing Specialist - Reston, VA, Advertising , Reston, Virginia

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