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Senior Director Product Marketing

Company: IDEMIA
Location: Reston
Posted on: May 14, 2020

Job Description:

We are seeking a Product Marketing Director to join our team in Reston, VA.-- The Product Marketing Director is the "voice of the customer" and chief product evangelist for the Civil Identity business line's portfolio of civil identity products and solutions including digital mobile identification, secure credentials, innovative credential processing solutions, and document authentication supporting local, state and federal government agencies and corporate partners.The Product Marketing Director drives the product roadmap, GTM, and launch plans based on business line objectives, customer needs and market opportunities. In addition, this role will identify category trends, guide business model and pricing decisions, and develop messaging and market positioning to support various launches and in-markets services. This role will also work directly with business leaders and key stakeholders to help identify and define new product and service offerings that support IDEMIA's growth targets.------Essential Job Functions (includes but is not limited to):Drive the product roadmap based on business line objectives, customer requirements, competitive intelligence, market needs, and opportunities for innovationPartner with internal stakeholders including business line leaders, Product Management, and Product Development to ensure product roadmap and marketing programs align with business objectivesCollaborate with internal teams to analyze customer and product needs, and define TAMDefine customer and product needs; create the MRD for all products in your product portfolioDefine product value propositions, messaging, positioning, campaign and communication objectives based on a deep understanding of customer need and product offeringDevelop marketing strategies and execute marketing plans in collaboration with business line leaders, Product Management, Product Development, Sales, Business DevelopmentDevelop and execute strategic GTM and launch plans for both North America and Global marketsDevelop and implement brand strategy, in collaboration with internal Communications team, and external agencies as applicableOperate as the product evangelist; develop and deliver product training including product messaging, positioning, and value props to internal teams, including Sales, Business Development, Proposals, Leaders, and cross-functional teams; provide training to partners, distributors, and customers as neededEnable Sales to meet business line objectives - provide product and roadmap education, collateral, presentations, promotional material, product web presenceManage campaigns and marketing plans to meet business line and product objectives on schedule and within budgetEnsure positioning and messaging is being delivered for target personas and is consistent across web, social media, email and printRecommend and contribute to industry events to support product launch/growth as neededCollaborate with pricing team to ensure product pricing strategy is in line with the market, competitive landscape, and business line goalsAnalyze the ROI of marketing campaigns/programs; apply lessons learned for continual improvementIn addition to the Essential Functions, also performs similar work-related duties as assigned.Required SkillsExcellent communication and presentation skills; ability to distill complex subjects into easily understood communicationsAbility to collaborate and communicate effectively at all levels of a global corporation, and to lead the product marketing effort for the Civil Identity business line portfolio of productsA passionate interest in innovation and technologyAbility to effectively apply analysis and insight to plans and execution of plans; project management experience highly preferredRequired ExperienceBA/BS in Marketing/Communications or closely related field; Masters degree a plus10-15--years experience in a senior product marketing role analyzing customer, market, and product requirements developing product requirements and marketing plans, and executing on plan. Emphasis on biometrics and/or identity security technology products preferred.----Travel Requirement, Working Conditions and Physical Demands:Occasional overnight travel as required; should not exceed 30% of the timeGeneral office environment. The work area is adequately lighted, heated, and ventilated.Office environment where the employee may sit comfortably to do the work. Some walking, standing, bending, reaching, and carrying of light items such as papers, books, small parts; driving an automobile, etc. Requires eye-hand coordination and manual dexterity sufficient to operate a keyboard, photocopier, telephone, and other office equipment.

Keywords: IDEMIA, Reston , Senior Director Product Marketing, Advertising , Reston, Virginia

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