B2B Content Marketing Manager
Company: ScientiaMobile
Location: Reston
Posted on: June 18, 2022
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Job Description:
Company DescriptionSoftware Tech Company Seeking B2B Content
Marketing Manager, DC Metro Area
http://www.scientiamobile.com/https://imageengine.io/ScientiaMobile
provides accurate mobile device intelligence and image optimization
solutions that improve the mobile experience and make web pages
load faster. With customers such as Google and Amazon,
ScientiaMobile's device detection helps drive more than 83% of the
internet's device analytics. In 2015, ScientiaMobile launched
ImageEngine, a smart image CDN, which accelerates websites by
60%.We provide a very casual and flexible work and WFH environment
with several perks that include weekly bagel Wednesdays, paid
lunches, monthly happy hours, fully-stocked snacks both in office
and delivered to virtual offices, annual company trips, many
reimbursements etc. Job DescriptionLooking for a passionate,
creative, and strategic thinker, familiar with B2B marketing, that
understands the web performance market and personas that are
crucial to our business. You would develop and implement our
Content and Social Media strategy in order to increase our online
presence and improve our marketing and sales efforts. Ability to
create compelling content and social media about web performance,
manage the writing process, and publish in high profile locations.A
manager who will coordinate the production of content, blogs, and
social mediaProvide direction for a team of 3rd party
writersPublish and coordinate publication on both our websites and
3rd party sitesQualificationsRole Duties and
Responsibilities:Ideate and create content that attracts qualified
prospects to our owned properties (including blog posts, white
papers, E-books, reports, webinars, infographics, social media,
etc.)Conduct in-depth research and data analysis to drive content
creationCollaborate with sales professionals, external influencers,
and industry experts to produce relevant content that meets the
needs of both key stakeholders and our audienceManage a blogging
calendar and blog on an ongoing basis to support and promote our
offers and to attract site visitors through search, social media,
and email subscribersFind, hire, coordinate, and manage external
writers and coordinate with internal contributorsWork with product
management and marketing departments to teach and train
contributorsAnalyze results: visitors from blogs, SEO improvements,
trial account creationSupport the Partner & Channels team by
providing them with regular, helpful content that's aligned with
Partners' needs and interestsDevelop, implement and manage our
social media strategyDefine most important social media
KPIsGenerate, manage, and oversee social media contentMeasure the
success of every social media campaignPost regularly on social
media with informative and on-brand informationExpand our followers
and audienceIntegrate social media advertising in a cost-effective
manner that integrates with our overall advertising strategyStay up
to date with latest social media best practices and
technologiesRequirements and Qualifications:Bachelor's or Master's
degree required4-7 years of experience as a Content or Social Media
Specialist in B2B web or technical marketExcellent knowledge of
Facebook, Twitter, LinkedIn, and other related technical review
sites or publicationsUnderstanding of SEO, web traffic metrics
(Google Analytics), and social media KPIsExperience with audience
and buyer persona researchFamiliarity with web design and
publishingFamiliarity with web technology and a fast learner of
technologyGood interpersonal, interview and written communications
skills.Additional InformationBenefits and Perks:Casual work
environmentMonthly reimbursement for mobile phone, home internet,
and gym (limits apply)10 days paid vacation5 days paid sick
leaveFlexible scheduleHealth/Vision/Dental401K Retirement planLunch
stipendMonthly happy hour events with the teamMiscellaneous:Must be
authorized to work in the USScientiaMobile does not offer
sponsorship for this positionDirect hire only: No Recruiters or
Recruiting agenciesScientiaMobile is an Equal Opportunity
EmployerVideos To
Watchhttps://www.youtube.com/watch?v=kty52yhhpbk
Keywords: ScientiaMobile, Reston , B2B Content Marketing Manager, Advertising , Reston, Virginia
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