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B2B Content Marketing Manager

Company: ScientiaMobile
Location: Reston
Posted on: June 18, 2022

Job Description:

Company DescriptionSoftware Tech Company Seeking B2B Content Marketing Manager, DC Metro Area provides accurate mobile device intelligence and image optimization solutions that improve the mobile experience and make web pages load faster. With customers such as Google and Amazon, ScientiaMobile's device detection helps drive more than 83% of the internet's device analytics. In 2015, ScientiaMobile launched ImageEngine, a smart image CDN, which accelerates websites by 60%.We provide a very casual and flexible work and WFH environment with several perks that include weekly bagel Wednesdays, paid lunches, monthly happy hours, fully-stocked snacks both in office and delivered to virtual offices, annual company trips, many reimbursements etc. Job DescriptionLooking for a passionate, creative, and strategic thinker, familiar with B2B marketing, that understands the web performance market and personas that are crucial to our business. You would develop and implement our Content and Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. Ability to create compelling content and social media about web performance, manage the writing process, and publish in high profile locations.A manager who will coordinate the production of content, blogs, and social mediaProvide direction for a team of 3rd party writersPublish and coordinate publication on both our websites and 3rd party sitesQualificationsRole Duties and Responsibilities:Ideate and create content that attracts qualified prospects to our owned properties (including blog posts, white papers, E-books, reports, webinars, infographics, social media, etc.)Conduct in-depth research and data analysis to drive content creationCollaborate with sales professionals, external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audienceManage a blogging calendar and blog on an ongoing basis to support and promote our offers and to attract site visitors through search, social media, and email subscribersFind, hire, coordinate, and manage external writers and coordinate with internal contributorsWork with product management and marketing departments to teach and train contributorsAnalyze results: visitors from blogs, SEO improvements, trial account creationSupport the Partner & Channels team by providing them with regular, helpful content that's aligned with Partners' needs and interestsDevelop, implement and manage our social media strategyDefine most important social media KPIsGenerate, manage, and oversee social media contentMeasure the success of every social media campaignPost regularly on social media with informative and on-brand informationExpand our followers and audienceIntegrate social media advertising in a cost-effective manner that integrates with our overall advertising strategyStay up to date with latest social media best practices and technologiesRequirements and Qualifications:Bachelor's or Master's degree required4-7 years of experience as a Content or Social Media Specialist in B2B web or technical marketExcellent knowledge of Facebook, Twitter, LinkedIn, and other related technical review sites or publicationsUnderstanding of SEO, web traffic metrics (Google Analytics), and social media KPIsExperience with audience and buyer persona researchFamiliarity with web design and publishingFamiliarity with web technology and a fast learner of technologyGood interpersonal, interview and written communications skills.Additional InformationBenefits and Perks:Casual work environmentMonthly reimbursement for mobile phone, home internet, and gym (limits apply)10 days paid vacation5 days paid sick leaveFlexible scheduleHealth/Vision/Dental401K Retirement planLunch stipendMonthly happy hour events with the teamMiscellaneous:Must be authorized to work in the USScientiaMobile does not offer sponsorship for this positionDirect hire only: No Recruiters or Recruiting agenciesScientiaMobile is an Equal Opportunity EmployerVideos To Watch

Keywords: ScientiaMobile, Reston , B2B Content Marketing Manager, Advertising , Reston, Virginia

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