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Digital Marketing Specialist

Company: ThreatQuotient
Location: Reston
Posted on: September 20, 2022

Job Description:

  • This position is fully remote from any US-based home office.
    Summary
    The Digital Marketing Specialist will be responsible in assisting with the strategy and execution of ThreatQuotient's expanding digital marketing programs. This position partners closely with our Global Content Team and Regional Marketing Teams to prioritize content, understand audiences, create social copy and take full ownership of our social media calendar. The individual will also contribute to the success of ThreatQ.com, our blog series, and ongoing demand generation programs. This individual must have fantastic organizational and interpersonal skills, be able to collaborate amongst teams and has a desire to learn and be creative. To be successful, they must be able to prioritize tasks, execution requests, and initiatives in a timely manner to deliver the best possible, measurable marketing outcomes. Ability to generate online awareness and demand with external audiences will be key.
    Essential Job Functions
    • Become the Social Media expert for all ThreatQuotient social platforms: Facebook, Twitter, LinkedIn, Etc. This includes proactively managing social content calendars, metrics reporting and social listening.
    • Assist in always-on demand generation programs by playing a critical role in the promotion strategy and tactics.
    • Advocate importance of social media to internal employees by leading Bambu initiative, localizing social media copy, and creatives (copy and images) for internal sharing.
    • Manage weekly blog schedules including reviewing copy for corporate brand consistency, creative images, uploading to ThreatQ.com and subsequent promotions.
    • Collaborate with field and content teams to manage priorities and provide support for on-going global lead generation programs.
    • Create landing pages and lead acquisition process for key content, events, and other pieces of content.
    • Assist with ongoing website management: adding webinars and content, sourcing website creatives, and working with web developer on homepage promotions.
      Education And Experience Requirements
      • At least 3 years with social media management experience
      • Bachelor's degree
        Bonus Knowledge, Skills And Abilities
        • Marketo experience
        • Sprout Social experience
        • WordPress experience
        • Google Tag Manager, Google Analytics or Google Search Console experience
        • Content optimization and SEO experience
        • Google Ads management experience
          Get To Know Your Manager
          You will report directly to the Director of Digital Marketing, Noor Boulos. She has been with ThreatQuotient for 4 years leading global digital marketing strategy and execution. She is a mother of 2 and speaks 3 languages. Outside of work she loves to travel (Spain and Bali are her top destination picks), hit her weekly cycling classes and cook (she considers herself a 20 min meal chef extraordinaire).
          #WorkFromHome #WFH
          ThreatQuotient, Inc. is an Equal Opportunity Employer and does not discriminate, nor will tolerate discrimination, on the basis of race, age, color, religion, sex, sexual orientation, ethnic or national origin, or handicap or disability.

Keywords: ThreatQuotient, Reston , Digital Marketing Specialist, Advertising , Reston, Virginia

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