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Director of Marketing

Company: NeoSystems
Location: Reston
Posted on: November 26, 2022

Job Description:

Position OverviewReporting to the SVP of Sales and Marketing, the Director of Marketing is responsible for developing and executing a clearly defined marketing and communications strategy in a manner that supports consistent business growth and enhances brand equity and awareness. This position is responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve the Company objectives of sales, growth, profitability, and visibility while ensuring a consistent marketing message and position consistent wit the corporate direction. Responsibilities

  • Create, manage, coordinate, and execute all marketing strategies and implement tactical plans that meet and exceed company expectations
  • Develop unique value propositions, business partnerships, category management, as well as call to action-oriented advertising targeted toward key customer segments that increase brand awareness
  • Lead and manage Direct Marketing, Public Relations, Advertising, Online Marketing, Event Marketing and Internal Creative Services
  • Achieve targeted results and ensure timely and effective execution of marketing tactics and programs
  • Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies.
  • Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs
  • Conduct and analyze market research to determine competitiveness
  • Measure the effectiveness of the marketing department and implement improvements as needed
  • Identify, interpret, and capitalize on market trends
  • Manage a detailed marketing budget
  • Coach, mentor, and raise the team's ability to deliver and exceed expectations while creating opportunities for succession talent
  • Develop and prepare key messaging and presentation material for senior management
  • Research and analyze economic trends, buying habits and the demographic characteristics of consumers, their tastes and preferences for company products and those of competitors
  • Work closely with Product Management, Channel Management, Sales and Senior Executives to create demand generation and recognition for the Company and its productsJob Requirements
    • 10 years' experience in Marketing roles at the senior management level
    • University degree or college diploma in business, Marketing
    • Knowledge of Government Contracting
    • Knowledge of Managed Security Services and/or CMMC is preferred
    • Proven track record of delivering on demand generation outcomes in order to achieve company lead, opportunity and revenue goals
    • A track record of performance excellence meeting targets and objectives
    • Strong analytical, planning, forecasting and budgeting/financial skills
    • Excellent communication and negotiation skills
    • Possess a Marketing and customer service orientation
    • Respectful and outstanding leadership skills that motivates staff to exceed expectations
    • Ability to articulate a vision and strategy in a way that inspires and motivates a team and focuses their energy on achieving business goals
    • The ability to manage multiple, complex priorities within demanding timeframes
    • Proven ability to lead proactive marketing organization and ensure accountability for results that maximize contribution to business objectivesEOE M/F/D/V

Keywords: NeoSystems, Reston , Director of Marketing, Advertising , Reston, Virginia

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