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Digital Business and Marketing Manager

Company: T-Mobile
Location: Reston
Posted on: January 16, 2023

Job Description:

Be unstoppable with us!T-Mobile is synonymous with innovation-and you could be part of the team that disrupted an entire industry! We reinvented customer service, brought real 5G to the nation, and now we're shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won't stop!Job Overview

We're looking for a Digital Business/Marketing Manager who will oversee the digital marketing and sales efforts across all brands, revenue products and services, and segments, with direct commercial responsibilities to T-Mobile's customer-facing lines of business (Consumer, Emerging, and TFB). This position will influence traffic drivers and build and execute digital marketing, campaign and sales strategies by understanding T-Mobile's customers and offerings and leveraging those strategies to improve business outcomes in the form of revenue and sales. A Digital Commercial Manager will be required to work collaboratively with stakeholders, understand their unique offerings, and apply different techniques to successfully implement marketing and sales strategies.

The right candidate embraces experimentation and learning and is energized by the spirit of continual improvement. The position requires a high level of cross-functional collaboration, excellent analytical and communication skills, strong bias for action, and a knack for finding opportunities to deliver impact and improve process. The candidate will have experience in a fast-paced, high growth environment, ideally with technology companies. This position reports on, analyzes, and uses historical data, site/campaign performance, and research to inform and optimize tactics. Close partnership is required with other business and marketing functions across inbound & outbound communications, planning, product, and optimization to create unified customer touchpoints that deliver on digital and omni-channel outcomes.Job Responsibilities:

  • Serve as digital marketing and sales owners, leading sales/selling strategies, conversion performance optimization, marketing, and eCommerce and digital web/app merchandising/marketing to achieve critical digital business outcomes and meet the needs of customers
  • Lead the overall testing, personalization, optimization, merchandising, campaign and experience plan to deliver against weekly, quarterly and annual outcomes.
  • Define and meet digital channel strategy objectives and financial/growth goals, ensuring operational excellence, optimized customer journeys and experiences, and adequate resourcing
  • Work with LoB Business and Marketing teams to execute campaign strategy, connect the customer experience and maximize outcomes.
  • Provide progress reports and insights to steer investment, while continually finding ways to improve on metrics (reported by Performance & Analytics) through testing and new initiatives
  • Inform the product development of capabilities/functions for selling and servicing customers within web/app channels; work with Product Managers to understand offerings and highlight differentiators to customers
  • Understand and champion a customer-centric digital channel approach, delivering a strategy that optimizes user experience
  • Participate in strategy review meetings with senior leaders to share updates on changing market needs and potential sales opportunities and manage conversion funnel
  • Manage and efficiently scale brand awareness and customer acquisition campaigns while actively investigating and identifying high-potential opportunities to test and incorporate into channel strategy
  • Own data-driven decision-making based on performance analytics and customer insights
    • Education:
    • Bachelor's Degree (Required)
      • Work Experience:
      • 4-7 years Experience in Digital Marketing, Digital Merchandising, eCommerce or similar field
      • 4-7 years Experience using data and metrics to measure impact and determine improvements
      • 4-7 years Cross-functional project management experience
      • 4-7 years Internet B2C commerce experience responsible for site merchandising
      • 4-7 years Direct experience working in wireless or other e-commerce
        • Knowledge, Skills and Abilities:
        • Ability to empathize with customer needs and experience products and output from a customer-centric point of view
        • Cross-functional project management, and the ability to coordinate across multiple stakeholders to meet tight deadlines
        • Marketing analysis techniques and best practices
        • Financial analysis and problem-solving skills; ability to extract clear business insights from ambiguous data
        • Ability to leverage visual and technology tools for storytelling as required (e.g., social media, Microsoft PowerPoint etc.)
        • Communication and storytelling skills; ability to tailor communication style and presentation for the appropriate audienceWashington Pay Range : $97,100.00 - $131,300.00The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay may be above or below this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance, while Retail and Business Sales roles are eligible for monthly or quarterly sales incentives. And since we are ALL owners, EVERY employee at T-Mobile is eligible for an Annual Stock Grant. For information about T-Mobile's amazing benefits, check out* At least 18 years of age* Legally authorized to work in the United States* T-Mobile requires all employees in this position to be fully vaccinated for COVID-19, unless precluded from doing so by applicable law. The CDC currently defines 'fully vaccinated' as two weeks after the second dose for Pfizer and Moderna, and two weeks after the single dose of Johnson & Johnson. T-Mobile will require proof of vaccination, and will consider requests for exemption from this requirement during the offer phase (1) as a reasonable accommodation for medical reasons or sincerely held religious beliefs where the accommodation would not cause T-Mobile undue hardship or pose a direct threat to the health and safety of others, or (2) for other reasons under applicable law.Travel:Travel Required (Yes/No):DOT Regulated:DOT Regulated Position (Yes/No):NoSafety Sensitive Position (Yes/No):NoT-Mobile's CommitmentNever stop growing!T-Mobile doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward.If you'd like to receive more information about careers at T-Mobile, sign up for the T-Mobile Talent Community today! T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

Keywords: T-Mobile, Reston , Digital Business and Marketing Manager, Advertising , Reston, Virginia

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