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Email Marketing Strategist

Company: Appian
Location: Reston
Posted on: April 14, 2019

Job Description:

Email Marketing Strategist Appian is looking for an Email Marketing Strategist to oversee and implement all aspects of our automated marketing campaigns for the organization, including strategy, content editing, implementation, monitoring, optimization, lead follow-up, analysis and reporting. This person will play a vital role in managing campaigns around ABM, email, customer acquisition, and nurture initiatives for Appian. The ideal candidate has a proven track record of high-performing, results-driven marketing campaigns and is proficient with Marketing Automation Platforms (MAP) and SalesForce. Appian HQ is at Reston Town Center now, but will be moving to Tysons Corner in mid/late 2019. Responsibilities: * Drive and manage a range of automated marketing campaigns based on various criteria. * Review existing marketing campaigns across the business and automate where appropriate. * Provide ABM program strategy and management * Create scalable processes that ensure best practices in campaign setup, conversion, lead generation, nurturing and database management. * Work with product marketing managers to implement strategic campaigns, provide valuable feedback on message, creative and performance. * Manage audiences to optimize engagement through segmentation, size, frequency and other recommendations based in industry best practices. * Deliver a steady stream of qualified leads for the organization. * Develop and produce metrics and campaign ROI, performance and dashboards for management reporting. * Execute A/B testing on automated marketing campaigns to maximize results. * Perform Marketing Automation Platform (MAP) Administration tasks (e.g adding and removing users, etc.) * Analyze marketing and sales data to develop insights and identify areas for optimization. * Collaborate with other team members to ensure automated campaigns achieve company goals. * Develop and maintain monthly automations campaign calendar, Desired Skills & Experience: * 3-5 years of business technology marketing experience, preferably for a B2B technology company. * Excellent email marketing and campaign experience is essential. * Previous experience managing lead generation programs in marketing automation systems, such as Marketo, Pardot and Hubspot. * Excellent written and verbal communications skills, ability to write creative & targeted content that resonate with the B2B buyer. * Strong analytical mindset and an ability to analyze campaigns. * Experience with enterprise-level platforms (Salesforce.com or similar), reporting and tracking tools to assess campaign effectiveness and strategy. * Excellent understanding of the underlying dynamics of MAP, CMS and CRM. * Experience managing projects of varying complexity; time management and project management. * Working knowledge of HTML for email coding. * Ability to work effectively with internal cross-functional teams; global leadership/influence. * Strong understanding of email legal compliance and best practices * BA/BS degree required.SDL2017

Keywords: Appian, Reston , Email Marketing Strategist, Advertising , Reston, Virginia

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