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Director, Americas Public Sector Marketing

Company: Riverbed Technology
Location: Reston
Posted on: April 17, 2019

Job Description:

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Job Locations US-VA-Reston - US-MD-Baltimore - US-DC-Washington, DC

Req No.





Title: Director, Americas Public Sector Marketing

Location: Reston, VA and Surrounding Metro Area (DC, Baltimore)


Riverbed, The Digital Performance Company, enables organizations to maximize digital performance across every aspect of their business, allowing customers to rethink possible. Riverbed s unified and integrated Digital Performance Platform, brings together a powerful combination of Digital Experience, Cloud Networking and Cloud Edge solutions that provides a modern IT architecture for the digital enterprise, delivering new levels of operational agility and dramatically accelerating business performance and outcomes. At more than $1 billion in annual revenue, Riverbed s 30,000+ customers include 98% of the Fortune 100 and 100% of the Forbes Global 100. Learn more at

With over 2,000 employees globally, Riverbed offers the rewarding experience of working with some of the smartest, most passionate, and nicest people in the industry who are changing the world through cutting edge technology and applications. Each of us is committed to delivering the strategies, architectures and technologies that our partners and customers need to control, optimize and have visibility into their networks and applications.


Are you a seasoned marketing leader with demonstrated experience and results in public sector marketing* Do you love figuring out how to reach a customer with the right message, content and engagement using a unique marketing mix* Does hitting a pipeline number give you thrills* Do you thrive in an environment where you are strategic, problem-solving, and executing* If so, consider Riverbed Technology for your next career opportunity.

We are actively looking for a Director, Americas Public Sector Marketing, responsible for leading strategy and execution to achieve results in a cross-functional role, including:

* Develop, manage and execute a holistic a Riverbed GOV marketing plan to deliver significant marketing contribution pipeline that demonstrates goals, objectives, strategies, tactics, results, and investment levels.

* Take Riverbed s brand and messaging platform to the next level by building an executive media platform; content map; digital execution; and working strategically alongside the media agency to deliver a content strategy that aligns messaging across DOD, Intel and Civilian to maximize the customer value proposition.

* Lead thought-leadership initiatives using a mix of media, digital, industry events, and third-party platforms to expand the Riverbed brand in FED. Identify partner and customer stories or use cases that we can use to promote Riverbed solutions.

* Create and manage account-base marketing plans and initiatives alongside the sales team that allow Riverbed to target, personalize and influence relationships and purchasing decisions. Should include business intelligence, solution mapping, multi-touch engagement, awareness, lead generation and sales enablement. Align strategic partners to drive joint account engagement. Track and measure the lead flow and exceed pipeline targets for the year.

* Create world-class experiences for our customers and partners every time through third-party industry customer engagements and Riverbed led-events that align to the overall strategy achieving high satisfaction and placement.

* Incubate the new SLED marketing strategy for Riverbed including targeting, content, and GTM plan.

* Performance bring new insights and experience to tracking, reporting, and management of pipeline, lead flow and key execution KPIs to drive predictable and efficient outcomes. Lead strategic marketing and performance reviews quarterly with leadership and key stakeholders to assess, recommend and refine the GOV plan and pipeline progression. Utilize industry-leading demand generation best practices to execute, track, evaluate and report the impact of marketing.

* Develop, retain and grow effective business relationships across sales, inside sales, channel and field marketing through a mix of communications and meetings.

* Represent Riverbed at industry, customer and partner engagements as a spokesperson and influencer.

This role reports directly to the VP of Americas Marketing, and collaborates daily with the VP and Regional Directors in Federal Sales. This role works in close coordination with global channel, inside sales, corporate marketing and the field marketing team.

The ideal candidate should have the following demonstrated experience:

* Industry Expertise and Experience: 8-10 years experience working in software, hardware, networking or cloud computing. 5+ years Federal Marketing experience preferred.

* Customer Insight and Leadership: Possesses the ability to use business intelligence, insights, and corporate priorities to effectively prioritize and lead marketing strategy that is relevant to customers.

* Demand Generation Leadership: deep understanding and demonstrated application in targeting, campaigns, messaging, content, and mix of execution to land and deliver pipeline with proven learning s. Experience with targeting and trigger programs that help extend relationships at C-level, VP or enterprise networking audiences in existing or new logos

* Data Driven & Measurement ability to manage projects on time, on budget with controlled set of resources, and leverage operations tools to track campaign & events. Knows how to analyze and refine programs based on performance and results

* Marketing Operations: Must have strong working knowledge of automation tools such as ELOQUA and SFDC, and how pipeline & marketing contribution are built across the buyer s journey, by funnel stage, and lead management and can effectively work with operations to ensure alignment.

* Strong Planning, Project Management and Reporting: organized planning and process management, tracking, and ability to drive accountability. Overall direction and control of planning, budgeting, managing priorities. Ability to recommend and implement changes to methods.

* Marketing Communications: strong written, verbal and presentation skills

* Relationship Management: ability to lead, influence, and manage executive relationships, peer relationships, and industry relationships to effectively influence and execute. Strong team player that can collaborate and build momentum. Strategic business partner to sales, with ability to communicate, influence and align.

* Cross Collaboration and Dealing with Ambiguity: knows how to navigate a highly-matrixed and growth-oriented business environment with effective organization and communication skills that facilitate change management.

Minimum Requirements:

* 8-10+ years experience creating and managing go-to-market, campaign or demand generation in a medium to large size technology company, in Federal Marketing.

* Bachelor s Degree in business or marketing preferred; MBA a plus

* Proven ability to work effectively in a matrix management environment, building and leading strong direct and virtual teams.

* Results-driven, Self-motivated, organized, proactive, collaborative

* Knowledge of marketing automation and CRM systems - experience with Eloqua and preferred

* Experience working with DoD, Civilian, Intelligence Community and/or SLED is preferred.

We are proud to be an EEO/AA employer. M/F/D/V/LGBT.

Keywords: Riverbed Technology, Reston , Director, Americas Public Sector Marketing, Advertising , Reston, Virginia

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