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Digital Marketing Specialist

Company: BridgeStreet Global Hospitality
Location: Reston
Posted on: June 12, 2019

Job Description:

Responsibilities Plan and provide digital marketing tactical support including the simple web development, email marketing, social media and video editing support. Develop, execute and manage/assist digital marketing campaigns, leveraging email, SEM and social. Manage social media channels and vendor relationships through content strategy and editorial calendar planning. Develop content for social media channels and facilitate content governance process with partners and internal teammatesCoordinate the 3rd party marketing integrations and tools with the IT team Provide recommendations for improvement of digital initiatives through competitive analysis, research and analysis of web analyticsPlan and develop digital marketing applications including landing pages, microsites, email templates and social imagery. Develop master content calendar for all web assetsManage email marketing lists and execute list segmentation with collaboration with Marketing Audience Managers. Manage list segmentation and scoring to increase conversion rates.Adhere to email marketing best practices and global anti-SPAM laws while supporting BridgeStreet's email marketing campaigns. Implement automated and lead nurturing campaigns using the company marketing automation tool of choice. Analyze key digital metrics to make data-driven improvements on performance of digital marketing initiatives. Analyze web traffic metrics measure and report on the effectiveness of digital marketing initiatives and activities. Use data to inform future strategy and tactics. Plan and execute video projects that require development of new video content and editingWork with internal stakeholders to align on campaign timing and deliveryProofread digital copy for clarity, grammar and spellingReview overall messages for brand accuracy and customer experienceDefine, implement and measure online brand building and lead generation efforts in alignment with the overall business strategies of different audiences: clients, suppliers, guestsIdentify digital marketing strategies to add value and improve business processes Develop, execute and manage/assist digital marketing campaigns, leveraging email, SEM and social. Ability to work in a fast-paced environment with competing deadlines and priorities Skills/Knowledge In depth knowledge of traditional and digital marketing tacticsExcellent organizational and time management skillsExpertise in Microsoft Office SuiteProficiency in Adobe CCExpertise in Google Office SuiteKnowledge in HTML and CSSExperience with CRM toolsExpertise in videography, storyboarding and video editing through tools like Premiere Pro and CamtastiaSolid knowledge of CMS platforms including Wordpress and Sitecore Education/Experience Bachelor's Degree in Marketing or related field2+ years previous working experience in progressive marketing positions, preferably in a B2B environment PandoLogic. Keywords: Online Marketing Specialist, Location: Reston, VA - 20190

Keywords: BridgeStreet Global Hospitality, Reston , Digital Marketing Specialist, Advertising , Reston, Virginia

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