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Digital Marketing Manager

Company: (USTA) United States Tennis Association
Location: Reston
Posted on: August 16, 2019

Job Description:

Do you love data analytics and digging into the numbers to guide marketing strategies? Do you getexcited when your social media posts connect so well with your audience they can't resist sharing? Howabout when your marketing strategies drive results and exceed goals? Are you passionate about sports - particularly tennis - and want to get more people in the game using creative marketing strategies? The USTA Mid-Atlantic Section is looking for a Digital Marketing Manager to drive marketing strategy toincrease awareness, participation, and reach.Position SummaryThe Digital Marketing Manager will deliver marketing programs that drive awareness and rapid growth of tennis in our communities. They will serve as a key member of the USTA MAS's marketing team, helping to grow the game of tennis through digitally- focused marketing strategies - from social media and web to email and blogging and more. S/he needs to be extremely detail-oriented and highly organized with excellent time management skills and knows how to hit a deadline. We need someone who is self-directed and able to multi-task.Primary Job Duties And ResponsibilitiesDevelop and implement overall social media strategies and tactics to help grow presence andeffectively connect and engage with audiences; develop creative content and use assets acrossdigital platforms to drive success.Ownership of the Mid-Atlantic pages of the USTA.com website updating, managing and creatingcontent for pages to optimize and drive visibility; serve as Section liaison to USTA National ondigital platforms.Drive USTA Mid-Atlantic blog and strategy; write blog articles and engage subject matter expertsboth internally and externally to curate and create effective content that drives action/visibility.Develop marketing plans to support organizations goals and objectives; execute plans andreport on outcomes.Creatively apply writing and design skills to plan and create content of varying types formarketing and communications collateral (traditional and digital) such as articles, videos,graphics, visual identities, flyers, gifs and more.Apply digital marketing strategies such as paid search, paid digital and social campaigns toeconomically achieve marketing and program objectives.Actively monitor metrics and analyze the results making recommendations that will help driveawareness, traffic, visibility and engagement; Develop monthly reports to help others use dataeffectively to drive strategies across departments.Focus on ROI, metrics, and increased participation and registration across all programs.Actively understand and leverage USTA National programs, promotions and resources whereappropriate.Other duties as assigned.QualificationsExperience in digital, social media, email marketing and/or PR/communications roles with trackrecord of innovation, creative thinking and problem solving.Proven understanding and use of digital marketing strategies of varying levels and its role inbusiness.Familiarity with administering and measuring paid campaigns on digital platforms and socialmedia.Ability to think creatively with the skills to understand metrics and apply data analytics to informstrategies and report on goals/objectives.Excellent oral, written and interpersonal communication skills, including strong and proficientwriting experience in digital and print.Working knowledge of Google Analytics, Google Ad Words and social media insights/analytics;Familiarity with Sprinklr or other social media management software.Knowledge of G-suite, Adobe Experience Manager, other Adobe Suite products (AdobeAnalytics, Adobe Creative Suite), and WordPress with the ability to learn new programs andsystems as needed.Demonstrated ability to develop and maintain positive and productive working relationshipswith community groups, members, managers, colleagues, key social media audiences (bloggers,influencers, etc.), and partners.Passion for sports marketing, particularly tennis is a BIG plus!Education & ExperienceCollege degree or related experience and/or training required3-5 years industry/business/association experience with a marketing/social media/digital focusTravel/Schedule DemandsPosition will travel approximately four (4) weekends per year throughout the regionv1ErGkSctS

Keywords: (USTA) United States Tennis Association, Reston , Digital Marketing Manager, Advertising , Reston, Virginia

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