Senior Director - Integration Ops

Company: Resonate
Location: Reston
Posted on: February 21, 2021

Job Description:

Resonate is disrupting the marketing and advertising landscape with cutting-edge technology that brings together real-time survey data and insights on over 230 million consumers and online behavioral data all in one platform. Resonate has pioneered a completely new way to identify, understand, and engage highly-targeted audiences by uncovering 13,000+ individual attributes that identify their underlying values, beliefs, and motivations. We get to the heart of 'why' consumers do what they do and the products, companies and causes they support.

This position --is a player/coach role-- responsible for the end-to-end lifecycle of ad campaigns including set up, QA, and day-to-day technical tasks associated with execution and launch --working with both internal stakeholders as well as external SaaS clients . The position requires the candidate-- to-- develop , maintain, and iterate on --Best Practices and Standard Operating Procedures for improvement and scalability of workflow processes . F luen cy --with technologies such as HTML, HTTP , --and JavaScript --and being well- versed in the technology and operation of programmatic ad buying platforms (DSPs) is --essential .-- The-- candidate-- will be a web savvy, self- starter , team-- coach and-- player who can think strategically, prioritize, work hard, and get the job done. Key Responsibilities

• Internal expert on tagging and data integration strategies and implementations-- that-- drive customer satisfaction, retention and expansion --of-- Resonate's--M anaged-- Media S ervices and-- SaaS Platform --Subscriptions .
• Maintain a strong understanding of client marketing ecosystem and customer/media measurement goals
• Develop, implement, and document workflow processes and procedures to improve efficiency and accuracy of the department
• Maintain proactive communications regarding account status across multiple account stakeholders including-- customer success managers,-- client partners, sales managers, and senior management--
• Manage/Lead and work alongside a team of-- Integration-- Operations Managers and Platform-- S upport-- roles-- to:
• Plan, document, and execute tag strategies
• Plan, document, and execute SaaS platform data integrations
• Liaison with advertisers, agencies, and network publishers to oversee proper implementation of campaigns (ad tags, reporting discrepancies, click tracking, etc.)
• Troubleshoot and resolve all internal and external technical issues associated with ad campaigns ,-- SaaS platform --tag s and data integrations , and general platform support
• Provide strategic recommendations employing Resonate insights for improving media campaigns
• Constantly monitor and improve customer satisfaction as it relates to successful campaign management Qualifications & Experience Requirements
  • Minimum 5-- years' experience --in Ad Operations, including management of a team
  • Hands-on experience working with ad serving technologies, DPS and tag management tools like--MediaMath,--Doubleclick--Campaign Manager,--Doubleclick--Bid Manager, Google Tag Manager, etc.
  • Thorough understanding of web and ad serving technologies
  • Thorough understanding of ad optimization, inventory reporting, revenue, and performance metrics
  • Excellent communication skills and ability to interact comfortably with clients externally as well as varied internal department
  • Must be able to multi-task and prioritize effectively in a fast-paced, deadline-driven environment
  • Flawless attention to detail - exact precision in data input is a must-- Experience working with behavioral or heavily data-driven ad delivery models preferred
  • Strong analytical skills; experience managing and manipulating large volumes of data a plus
  • Proactive versus reactive thinker who maintains a positive attitude
  • Flexibility to work outside of normal business hours (when necessary) to accomplish business objectives
  • Ability to multi-task and efficiently manage time and priorities
  • Ability to handle stress and remain calm and productive under unexpected pressures
  • Experience working with Salesforce
  • Proficiency in Microsoft Office, in particular Excel
  • BS/BA-- d egree in related field About Resonate: Resonate is a pioneer in A.I.-driven consumer data & intelligence. The Resonate Ignite Platform--- seamlessly enriches any data with the deepest understanding of the U.S. consumer and then integrates into the marketing ecosystem to drive insights into action. Resonate Elements, our proprietary consumer data set, has more than 13,000 attributes, including the Human Element that describes why consumers choose, buy or support certain brands, products or causes. Hundreds of leading brands and agencies use Resonate to better understand their customers and prospects and power decision-making from strategy and execution to drive growth and revenue across the customer lifecycle.-- Headquartered in Reston, Virginia,-- Resonate --is privately held and backed by Argentum Capital Partners, Revolution Growth,-- Greycroft --Partners and-- iNovia --Capital. Resonate has been named one of the best places to work in VA for the last-- 7 --years. More Information:--- Find out more about our story at--- www.resonate.com . Resonate offers a competitive compensation and benefits package. You have been redirected to a Resonate job page

Keywords: Resonate, Reston , Senior Director - Integration Ops, Executive , Reston, Virginia