Veterans Preferred - Sr. Product Marketing Manager, Public Sector

Company: Palo Alto Networks
Location: Reston
Posted on: May 4, 2021

Job Description:

Military Veterans are Encouraged to Apply. Company Description Our Mission At Palo Alto Networks-- everything starts and ends with our mission: Being the cybersecurity partner of choice, protecting our digital way of life. We have the vision of a world where each day is safer and more secure than the one before. These aren't easy goals to accomplish - but we're not here for easy. We're here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we're looking for innovators who are as committed to shaping the future of cybersecurity as we are. Job Description Your Career We're looking for a versatile and creative Sr. Product Marketing Manager to join our Public Sector team. This position can be based anywhere in the US (Northern Virginia or Washington D.C. area preferred) and will report directly to our Head ofIndustry Public Sector Marketing. In this role, you will interface with government users and colleagues from Palo Alto Networks Public Sector and Federal teams, to deeply understand our Govt. customers and their problems. You will focus on customer experience by helping to translate market opportunities and customer needs into solution offerings. This role will require you to think critically about customer requests and consider the reasons why. It will provide you with the opportunity to make an immediate impact on both our short-term deliverables and long-term strategic goals. Your Impact Partner with our Public Sector team to develop differentiated messagingand content to support our Public Sector marketing campaigns focused on building credibility and promoting our prioritized public sector solution offerings: Key influencer campaigns which shape acquisition, build brand and drive customer engagementfor large scale capture activities in the market Create integrated POV for campaigns to support large solution areas across all stages of the lifecycle of a pursuit, leveraging digital media, core focused working groups and events, targeted content pieces, andknown successful development approaches for campaign management Develop content and adapt existing content, ultimately tailoring differentiated messaging to increase awareness and demand in the public sector and relatedindustries Serve as the GTM lead for the public sector website ensuring messaging aligns to key government initiatives and positions company as a viable thought leader in government Manage content workflows to run successful public sector digital marketing campaigns across target accounts, segments, industries and personas. Partner with internal stakeholders and third-party agency to develop customer testimonials, industry whitepapers, and digital marketing assets for sales led campaigns Track and manage campaign performance metrics and report to internal stakeholders. Work with marketing teams to optimizecampaigns to improve ROI. Identify market direction, what's important to customers, where technology and features are evolving and where the company can effectively compete Qualifications Your Experience You have previous professional experience working with government customers/users and are an expert at developing and executing industry/vertical (ideally public sector) campaigns and programs You are able to communicate complex technical concepts to both technical and non-technical audiences via written and verbal presentations in an easy to understand way You have experience working with agencies to develop impactful content including customer videos, use cases, white papers, ebooks, infographics and more. You have experience managing corporate websites and developing customer-centric that aligns product benefits with customer pain points Prior experience driving successful cross-functional projects and initiatives Knowledge of the US public sector market, including influencers, buyer personas, and buyer behaviors A creative mindset and an eye for quality are crucial, along with the ability to grasp and translate technical capabilities into simple, compelling messages Requires the ability to gather key analytical insights and translate into actionable intelligence Solid understanding of digital B2B buyers journey Expert writing, communication and collaboration skills Expert in Analytics Technologies and CRM: Salesforce.com Bonus Points: Prior experience in a cybersecurity discipline within the US public sector Eligible for U.S. Government clearance Additional Information The Team Our marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis. Our Commitment We're trailblazers that dream big, take risks, and challenge cybersecurity's status quo. It's simple: we can't accomplish our mission without diverse teams innovating, together. We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [email protected] . Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

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