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Marketing Communications Manager

Company: Bechtel
Location: Reston
Posted on: November 22, 2021

Job Description:

Requisition ID: 243042Requisition Posting End Date: 12/01/2021Position SummaryBechtel seeks an experienced marketing communicator to manage the company's brand messaging and research, external marketing communications, corporate website, digital marketing, and business development materials. The successful candidate will conceptualize, plan, implement, and measure the success of a wide variety of strategic initiatives and communications efforts in support of the company's business goals.The candidate will work directly with corporate marketing and business development, corporate communications, issues management, media relations, social media, stewardship, and sustainability services teams at the corporate level, and with market sector colleagues throughout the company on marketing communications efforts.The position reports to Bechtel's manager, Global Corporate Affairs & Communications, and is based at Bechtel's corporate operations headquarters in Reston, VA (near Washington, DC).Responsibilities

  • Continues to refine the corporate messaging and positioning to increase competitiveness of the company and support new deals.
  • Develops, manages, and implements marketing communications programs in support of company objectives.
  • Identifies and leverages communication opportunities that will enhance the company's reputation, key messages, and thought leadership with customers and external audiences.
  • Develops, manages, and measures marketing communications strategies and plans including, traditional/digital advertising, digital marketing, content marketing, SEO, and other collateral materials as appropriate.
  • Train's communications and business development teams on company messaging and positioning.
  • Manages corporate external website including design, development, hosting, troubleshooting and content.
  • Oversees the development, revisions, training, and implementation of corporate visual identity standards.
  • Conducts research and uses analytics to determine external perception of business and/or effectiveness of messaging and campaigns
  • Works closely with corporate communications, issues management, media relations, social media, stewardship, and sustainability services teams in coordinating communications activities.
  • Provides counsel and support to senior executives, market sector managers, project leadership, and deployed communications teams.
  • Manages a small team located in Reston, VA and various vendors and contractors.Qualifications and SkillsBasic Qualifications
    • Significant experience in a corporate marketing communications position with a proven track record in strategic corporate reputation management and marketing communications, and in global positioning strategies.
    • Significant experience in developing and leading an external content marketing. Experience in working with digital communications, including social media, web (external/internal), mobile, and other new media applications, including use of search engine optimization tools.
    • Strong team leadership skills, with the ability to motivate and inspire team members.
    • Ability to work closely with senior executives, to lead and coordinate effectively across organizational lines.
    • Strong analytical and strategic planning skills
    • Ability to balance short- and long-term priorities and manage simultaneous projects.
    • Effective project management skills: able to define project goals and deliverables and implement key programs on time and within budget.
    • Excellent oral, written, presentation, and analytical skills.
    • Excellent judgment; heightened sense of personal and corporate ethics.
    • Competent user of business software.
    • Understanding of research and data analytics.
    • Bachelor's degree in marketing or communications or related field; 10-12 years' experience in increasingly responsible roles in global reputation management and corporate communications.
    • Master's degree in marketing or communications a plus.Shaping tomorrow togetherBechtel is one of the most respected global engineering, construction, and project management companies. Together with our customers, we deliver landmark projects that foster long-term progress and economic growth. Since 1898, we've completed more than 25,000 extraordinary projects across 160 countries on all seven continents. We operate through four global businesses: Infrastructure; Nuclear, Security & Environmental; Energy; and Mining & Metals. Our company and our culture are built on more than a century of leadership and a relentless adherence to our values, the core of which are safety, quality, ethics, and integrity. These values are what we believe, what we expect, what we deliver, and what we live.www.bechtel.comBechtel is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and expression, age, national origin, disability, citizenship status (except as authorized by law), protected veteran status, genetic information, and any other characteristic protected by federal, state or local law.In accordance with Bechtel's duty to provide and maintain a safe workplace for our employees and to safeguard the health of our families, customers, and visitors, we have adopted mandatory COVID-19 safety protocols for each work location, which may include a vaccination or testing requirement. Please speak with your Bechtel recruiter to determine which protocols apply to the work location for the job you are seeking.

Keywords: Bechtel, Reston , Marketing Communications Manager, Executive , Reston, Virginia

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