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Public Relations Manager

Company: Buffalo Agency
Location: Reston
Posted on: November 22, 2021

Job Description:

Buffalo Agency's Managers are trusted communications and marketing advisors, partners to our clients and have their finger on the pulse of the industry, media and cultural trends. Managers work closely with Account Leaders to execute strategic public relations programs that meet client goals and integrate into the larger marketing mix. While PR focused, this role will collaborate with all areas of expertise of our integrated marketing agency including digital, social media, creative, content, influencer, data and strategy.
Buffalo Agency is headquartered in Reston, Virginia. This position is available to both in office and remote working.

  • Build understanding and knowledge of the clients' business and their challenging and rapidly shifting competitive environments
  • Support the Account Leader in building strategic public relations programs
  • Lead day-to-day execution of the public relations program. Develop and manage timelines, and weekly action plans, and supporting team members to ensure all deadlines on client programs are met
  • Maintain regular contact with clients and media; proactively offer and implement new ways to meet client needs
  • Coordinate media relations campaigns, identifying story angles, overseeing list and pitch development, and working directly with media day to day
  • Demonstrate ability to effectively develop full range of written materials including beautifully designed presentations, compelling press releases, concise fact sheets, key messages, social media content and actionable pitch letters
  • Anticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned programs
    Within Buffalo Agency:
    • Commit to continuous learning; set and pursue stretch goals
    • Contribute to the performance appraisal process for peers and Account Leaders
    • Demonstrate behaviors consistent with Buffalo Agency's values of kindness, clarity and courage
      • Bachelor's degree and 5-7 years of experience in PR
      • Experience building and enhancing relationships with clients from day-to-day to most senior levels within the organization
      • Strong PR skills including earned media strategy development, story ideation and pitching, as well as experience in or familiarity with strategic communications disciplines including thought leadership, crisis communications and internal communications
      • Existing media relationships with a diverse set of media contacts in sports, business or lifestyle
      • Excellent writing, editing, and presentation-development skills; project management skills; and consultative skills
      • An entrepreneurial spirit and a collaborative attitude
      • Accountability and a drive to achieve results
      • Experience managing multiple large-scale projects/programs simultaneously
      • Ability to thrive in a startup environment. We are a fast-paced, high growth company that trusts our team members to take initiative, bring big ideas and execute on a vision
      • Knowledge and passion for the game of golf and sports overall
      • Experience with onsite tournament communications a plus, but not required
      • Experience with media monitoring and project management software a plus, not required

Keywords: Buffalo Agency, Reston , Public Relations Manager, Executive , Reston, Virginia

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