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Sr. Manager, US Public Sector Marketing

Company: Mandiant
Location: Reston
Posted on: January 15, 2022

Job Description:

Company Description

Since 2004, Mandiant has been a trusted partner to security-conscious organizations. Effective security is based on the right combination of expertise, intelligence, and adaptive technology, and the Mandiant Advantage SaaS platform scales decades of frontline experience and industry-leading threat intelligence to deliver a range of dynamic cyber defense solutions. Mandiant?s approach helps organizations develop more effective and efficient cyber security programs and instills?confidence in their readiness to defend against and respond to cyber threats.

Job Description

This Sr. Manager, US Public Sector Marketing will play a pivotal role in leading, planning and implementing strategic Federal (DoD, Intel, Civ) and SLED (State and Local, Education and Academic Healthcare) marketing activities for the US Public Sector (USPS) practice. This role will join the Field Marketing Team with a strong record of accomplishment that is reflected in trackable impact to pipeline and the Sales funnel. The Marketing Manager will partner with both the sales and marketing organizations to develop strategies and execute tactics across demand generation and sales enablement.

Responsibilities:

  • Manage all elements of marketing on behalf of USPS sales organization, including research, budget, planning, execution, tracking and reporting
  • Develop and execute webinars, executive and virtual events, regional campaigns, online ads, content syndication, email campaigns, newsletter sponsorships, and more
  • Provide Marketo email program set-up & operations, as well as target list management
  • Work with ABM Strategist to scale ABM activities on behalf of the public sector sales teams
  • Research and promote email marketing best practices, including nurture, drip campaigns, segmentation, targeting, and profiling
  • Manage outside agencies to assist with campaign creative and copy development
  • Closely track program success and optimize as needed. Work with cross-functional teams to define campaign strategy and tactics
  • Work with internal global teams to leverage and extend corporate campaigns

    Qualifications
    • Bachelor?s degree or equivalent experience
    • 10 years managing marketing campaigns from start to finish?strategy, planning, execution, and measurement
    • Significant cross- functional experience across engineering, sales and marketing teams in cyber security solutions or related technical field.
    • Prior experience marketing to the Federal and SLED Markets
    • An established track record of successful lead generation, nurture, and drip marketing campaigns
    • Strong organization, planning and project management skills with experience managing external vendors and agencies
    • Experience with Salesforce.com and Marketo (or other leading marketing automation system such as Eloqua or Pardot)

      Additional Qualifications:
      • Ability to be both highly strategic and tactical
      • Effective verbal and written communication skills while interfacing with at all levels and audiences
      • Strong writing skills especially in attuned to the SLED market and point of view
      • Ability to create, shape and advocate a point of view to Public Sector audiences, especially Government and Academic Healthcare markets
      • The ability to think strategically with a willingness to roll up the sleeves and do whatever it takes to meet individual and company goals
      • Strong attention to detail, are well organized, and able to manage multiple projects simultaneously
      • Results-focused with exceptional detail and knowledge around metrics
      • Grow net new partner revenue through joint business, pipeline and forecast planning and execution.
      • Thrives in a fast-paced environment, and candidates with high energy, a responsive attitude, and a desire for success will be given preference
      • USPS specific vertical channel expert.
      • 10% travel required

        Additional Information

        As a U.S. federal contractor, Mandiant has adopted a COVID-19 Vaccination Policy to comply with our obligations under applicable laws and requirements. This position is covered under Mandiant?s COVID-19 Vaccination Policy and therefore proof of vaccination against COVID-19 will be required as a condition of hire. At Mandiant we are committed to our #OneTeam approach combining diversity, collaboration, and excellence. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

        Minimum Salary: $120,000. Final salary will be determined commensurately with cost of living, experience level, and/or any other legally permissible considerations.

        Incentive Compensation: Eligibility for annual bonus subject to individual and company performance; eligibility for award of Restricted Stock Units subject to eligibility requirements, approval from FireEye?s Compensation Committee, and vesting terms

        Benefits: Employer subsidized benefits include Medical, Dental, Vision, Life, and Disability Insurance.?Subject to eligibility requirements, FireEye also offers the ability to participate in 401(k), Flexible Spending Accounts, Health Savings Accounts, Dependent Care Spending Accounts, and Employee Stock Purchase Program.?FireEye also provides Paid Time Off, Flexible Paid Sick Time, and Paid Holidays.

Keywords: Mandiant, Reston , Sr. Manager, US Public Sector Marketing, Executive , Reston, Virginia

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