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Senior Analytics & Optimization Manager (Web Analytics Manager)

Company: Jellyfish
Location: Reston
Posted on: January 16, 2022

Job Description:

About The Role

The Senior Analytics & Optimization Manager will play a key role in maintaining a portfolio of Analytics & Optimization clients projects, either directly, or through advising others.

You will be responsible for leading the client data measurement, optimization and personalization strategy as well as the day to day management of assigned client accounts and planned campaigns, focusing on successful measurement insights discovery, measurement tracking implementation and optimisation of their marketing channels, journeys and web properties.

You will provide frequent input into Product design, Product evolution & evangelization, as well as liaise very closely with Directors and VPs on internal initiatives aiming to improve efficiency and quality of the work.

Last but not least, you will also be coaching and mentoring team members from both a strategic and technical point of view for Analytics and Optimization.


  • Be a passionate subject matter expert on digital marketing, digital measurement, web analysis (inc. web analytics, app tracking, audience strategy, incremental revenue), Conversion Rate Optimization (CRO), Personalization and Usability and possess a strong understanding of the media ecosystem, particularly GMP and mainstream optimization and personalization platforms
  • Drive performance of analytics and optimization capabilities to impact overall business results
  • Provide support and mentorship for other members of the team, ensuring they are progressively able to take on more complex tasks and upskill others
  • Find opportunities for the business to cross-sell other services, including data analysis, attribution, ad-tech, CRM integration, marketing automation, UX, Visual Design, Development, QA, etc
  • Work closely with the Development, QA, UX, Design, Content and Project Management teams to strategize, ideate, define and run the planned projects and campaigns and to communicate strategy, progress and results
  • Work closely with Directors and VPs to establish specialisms goals and strategies, defining processes and frameworks


    What youll need
    • Demonstrable experience with Google Analytics and Google Tag Manager, both web and apps, is required
    • Demonstrable experience with Google Optimize and/or other mainstream web & app Optimization and Personalization platforms (eg. Adobe Target, Evergage, Dynamic Yield, Monetate, Leanplum, Tune, Optimizely, Qubit, etc.)
    • Must have a fluent understanding of Google Marketing Platform, the key benefits and how to leverage the Google stack to the greatest advantage of clients
    • Deep, hands-on experience working with analytics and experience optimization solutions, ranging from auditing, campaign ideation, definition, setup, launch and reporting, measurement implementations, data analysis & insights, in-housing, presenting to large audiences and training
    • Strong experience in unearthing insights and forming optimization recommendations using heat-mapping, form analytics and live user testing
    • Experience with persona based marketing, UX methodologies and a good visual eye to detect what works well (and what doesnt) in a brands journey
    • Strong analytical and visual thinking skills, with the ability to identify business questions, pain points and opportunities, analyse quantitative and qualitative data, prioritize findings using different models , and develop actionable recommendations and experimentation/personalisation roadmaps
    • Ability to clearly communicate processes, strategies and general requirements to both internal and external stakeholders
    • Able to manage projects and delegate seamlessly across multiple teams and regions, to ensure that all deliverables are as per Jellyfish standards and deadlines are met
    • Able to stay positive under pressure, teamwork with a diverse set of stakeholders and live Jellyfishs values: be positive, be the solution, be passionate, be accountable, be you

      • Proficiency with Python/R or other scripting languages is highly desirable
      • Experience with Google Cloud Platform and BigQuery, ability to query large databases and write SQL queries
      • Experience with (and positive results from) running campaigns on other web and app experience optimization / personalization platforms besides Google Optimize 360 would be highly desirable
      • Knowledge and experience with recent Google technologies and tools such as Google Analytics for Firebase, App+Web properties and Google Ads Data Hub is a very big plus
      • Knowledge and experience with Machine Learning principles and Marketing theory is a big plus
      • Knowledge and experience with advanced segmentation analysis, session playback, lo-fi wireframing, treejacking, designing polls and surveys will be a big plus
      • Nice to have experience with the following: Adobe Marketing Cloud, Salesforce Marketing Cloud, Segment, Tableau and Lookerby Jobble

Keywords: Jellyfish, Reston , Senior Analytics & Optimization Manager (Web Analytics Manager), Executive , Reston, Virginia

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