Brand Marketing Manager
Company: Thompson
Location: Reston
Posted on: June 14, 2022
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Job Description:
matchbox is looking for an energetic marketing professional who
is ready to take an already well-established brand to the next
level. With 14 locations in DC, MD, VA, and FL we're continue to
add full-service locations as well as developing a quick service
brand. Do you have a passion for food, beverage, and service? Are
you a born brand developer and marketing strategist? Then we need
you!Brand Understand and communicate a consistent brand look, feel,
and voice through various mediumsCollaborate closely with VP of
Marketing and Operations team to develop programming and marketing
strategyDevelop and manage a marketing calendar to be shared with
stakeholders to include promotions, holidays, menu changes,
collateral updates, events, social and newsletter, etc.Be a brand
guardian, ensuring each restaurant location is representative of
the brand through all applicable mediums.Manage a loyalty program
with strategically placed promotions to increase sales. Experience
with Paytronix or similar platforms is a plus.Manage brand
reputation sites such as Google Business, Yelp, etc.Plan paid
promotions and campaign through platforms such as OpenTable,
Google, Instagram, Facebook, and YelpManage customer service email,
reply to guests or forward to appropriate store locationsExperience
working with external agency partners such as PR and digital
marketingDrive increased online orderingSupport new restaurant
openings by performing location and competitive analysis,
developing the marketing strategy, build community relationships,
and plan opening day activities that are unique to that
locationContent + DesignProduce high quality in-store signage and
branded swagWork with local and national print vendors for
collateral needsCapture high quality photos and videos for social
mediaProduce photo shoots and coordinate with chef and freelance
photographers to capture high-quality brand photos as neededDesign
and edit menusProvide copywriting for email, web, and print -
provide examplesEvaluate and modify content needs based on
promotions, engagement, guest feedback, and salesDevelop
partnerships with local influencers to create content and expand
our social media reachSoftwareMicrosoft Office SuiteMicrosoft
TeamsAdobe Creative Suite (Illustrator, InDesign) - provide design
samplesCanvaWebMake on-brand attractive website updates and design
changesDesign and update content in SquarespaceBasic understanding
of HTML and CSSSocialFacebook, Instagram, TwitterPlatform manager
(i.e. Sprout Social or Meta Business Suite)ReportingExperience
preparing and presenting a marketing budgetExperience measuring the
success of various marketing initiatives in a quantitative manor
(budget, resources (time/money), results)About matchbox:Hi. We're
matchbox. It's slice to meet you.All are welcome to gather and join
our community. Come and enjoy our 3.6.9 mini burgers, blazing hot
pizzas, or our chef-crafted dishes. Gather with your coworkers for
Social Hour and call your brunch besties for weekend brunch. We
have something for everyone. Our casual, warm ambiance and friendly
staff will make matchbox feel like your home away from home.About
Thompson Hospitality:Thompson Hospitality is the nation's largest
minority-owned food and facilities management company. Our services
include hospitality, full dining and quick service restaurants,
campus dining, diversity consultation, facility operations and
maintenance management. We are a family-run organization with more
than twenty-five years providing services built on our core mission
to provide a positive experience to every relationship we are
involved in: one guest, one client, one team member at a time. As a
fast-growing company, we have a growth plan to more than double in
size over the next three years. We are looking for team members who
are interested in developing their careers to the next level while
joining our team of over 4,000 employees, serving clients in over
40 states to include more than 1.9 million guests each year.
Thompson Hospitality focuses on three core areas in everything we
do:PurposeGive back to our communitiesCelebrate diversityPeopleDo
the right thingTreat people the way you want to be treatedAlways do
your bestBe accountable for our actionsPerformanceServe the highest
quality foodProvide world-class serviceMaintain flexibility to
better serve our clientsCompetitive
Benefits:Health/Dental/VisionPaid Time Off401(k), matched up to
4%Short and Long Term DisabilityTuition ReimbursementEmployee
Referral ProgramPet InsuranceDiscounts: Hotels, Travel, Tickets
Keywords: Thompson, Reston , Brand Marketing Manager, Executive , Reston, Virginia
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here to apply!
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