Marketing Manager

Company: AAFMAA
Location: Reston
Posted on: June 15, 2022

Job Description:

MAJOR DUTIES AND RESPONSIBILITIES: Work closely with the CMO in leading the development and execution of a high-impact, cost-effective, integrated marketing communications program targeting key member segments to drive sales and significantly increase brand awareness. Lead the SpouseLink program, working closely with the President and CMO, to engage with Military Spouses, provide information about AAFMAA---s products and services, and ultimately generate increased sales for AAFMAA. Oversee the daily operations of the marketing team, including employees, dedicated contractors, external agencies, partners and vendors, ensuring smooth and efficient workflow. Manage several annual major corporate sponsor relationships and cultivate new ones including opportunity discovery, sponsorship program design, contracting and execution. Assist in ongoing enterprise brand management including monitoring and enforcement of brand standards in all business efforts. Assist in creation, management and execution of marketing budget, including invoice and expense tracking against budget. Oversee all traditional and digital marketing execution including advertising, collateral, events, media relations, webinars, direct email, website, SEO/PPC, sponsored content, and display. Track and report on marketing and business KPIs using both raw data and analytics systems. Support day-to-day marketing points-of-contact for internal customers, working within business units and departments, providing marketing expertise and execution services, as necessary. Lead marketing coordination efforts using project management tools and marketing execution using marketing automation systems. Attend promotional events, as needed. Approximately 5-10% travel required. EDUCATION/SKILLS/EXPERIENCE: 6-8 years of marketing experience including personnel management; financial services industry experience preferred Bachelor---s Degree in Marketing, Business, Communications or similar field Excellent verbal and written communication skills, including editing and proofreading Well organized with strong interpersonal skills Exceptional attention to detail Proven experience in traditional and digital marketing best practices and operations Experience directing and analyzing reports using raw data and analytics tools

Keywords: AAFMAA, Reston , Marketing Manager, Executive , Reston, Virginia