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Marketing Manager

Company: AAFMAA
Location: Reston
Posted on: September 20, 2022

Job Description:

Since its founding in 1879, AAFMAA has earned a trusted reputation of providing life insurance and assistance services to military members and their survivors. Today, AAFMAA passionately protects members of the American Armed Forces and their families with life insurance coverage, wealth management and trust services, Premier Services and our singularly unique Survivor Assistance Services. AAFMAA is looking for a Marketing Manager to join the team and help lead AAFMAA's integrated marketing communications program.
MAJOR DUTIES AND RESPONSIBILITIES:

  • Work closely with the CMO in leading the development and execution of a high-impact, cost-effective, integrated marketing communications program targeting key member segments to drive sales and significantly increase brand awareness.
  • Lead the SpouseLink program, working closely with the President and CMO, to engage with Military Spouses, provide information about AAFMAA's products and services, and ultimately generate increased sales for AAFMAA.
  • Oversee the daily operations of the marketing team, including employees, dedicated contractors, external agencies, partners and vendors, ensuring smooth and efficient workflow.
  • Manage several annual major corporate sponsor relationships and cultivate new ones including opportunity discovery, sponsorship program design, contracting and execution.
  • Assist in ongoing enterprise brand management including monitoring and enforcement of brand standards in all business efforts.
  • Assist in creation, management and execution of marketing budget, including invoice and expense tracking against budget.
  • Oversee all traditional and digital marketing execution including advertising, collateral, events, media relations, webinars, direct email, website, SEO/PPC, sponsored content, and display. Track and report on marketing and business KPIs using both raw data and analytics systems.
  • Support day-to-day marketing points-of-contact for internal customers, working within business units and departments, providing marketing expertise and execution services, as necessary.
  • Lead marketing coordination efforts using project management tools and marketing execution using marketing automation systems.
  • Attend promotional events, as needed. Approximately 5-10% travel required.
    EDUCATION/SKILLS/EXPERIENCE:
    • 6-8 years of marketing experience including personnel management; financial services industry experience preferred
    • Bachelor's Degree in Marketing, Business, Communications or similar field
    • Excellent verbal and written communication skills, including editing and proofreading
    • Well organized with strong interpersonal skills
    • Exceptional attention to detail
    • Proven experience in traditional and digital marketing best practices and operations
    • Experience directing and analyzing reports using raw data and analytics tools
    • Experience in agency, vendor, partner, and sponsorship relationship management
    • Proficiency in Microsoft Office Suite, social media platforms, marketing automation systems, project management tools, and aptitude for other technology solutions
    • Military experience and/or military spouses, highly preferred

Keywords: AAFMAA, Reston , Marketing Manager, Executive , Reston, Virginia

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