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Digital Marketing Manager

Company: BridgeStreet Global Hospitality
Location: Reston
Posted on: May 18, 2018

Job Description:

With more than 120,000 accommodations in over 91 countries, BridgeStreet Global Hospitality is the leading hospitality solution. Powered by OTA technology, is built for business travellers and gives serviced apartment and home operators access to extensive global reach bookable in real-time along with built-in demand from BridgeStreet's 5000+ client portfolio and 100+ global sales team. Widely recognized for uncompromising standards of quality, comfort and service, BridgeStreet Global Hospitality is a renowned award winner in both the Americas and EMEA (Europe, the Middle East and Africa).

BridgeStreet is seeking a dynamic, driven and detail-oriented individual to lead our digital marketing team as Digital Marketing Manager based in Reston, VA. The candidate will develop and lead digital marketing for 4 main audiences: Guests, Suppliers, Clients, and Employees. There will be a heavy emphasis on growing online revenue of with an emphasis on SEM (search engine marketing). The Digital Marketing Manager will assess needs and goals, determine best media plan to reach goals, and communicate the process and results back to internal stakeholders.


* Assist in developing robust strategic plan for properties through digital channels

* Responsible for managing and refreshing content on website

* Research, analyze and create reports on online statistics to include all website, email, PPC, digital ads and social media

* Develop strategy and execute digital marketing tactics including online advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, website & content development and mobile marketing

* Strategizing, implementing and analyzing Search Engine Optimization tactics to drive revenue, monitor and report on progress

* Develop and maintain Property content and ensure site(s) are fully optimized with images, fresh search engine optimized content, and appeal to visitors

* Researching and integrating new services, technologies and tools to increase online traffic and revenue

* Analyze sales data from third-party sites to identify trends and business opportunities (Affiliates)

* Assisting with developing and managing online advertising budgets and processing invoices

* Research and compare competitive set including but not limited to organic, local and paid search placement, onsite merchandizing, social media, rate retailing and more

* Provide monthly, quarterly and ad-hoc performance reports to all stakeholders and adjust activities and plans as necessary to achieve goals

* Develop TripAdvisor and reputation management strategy that is measureable and drives conversions and revenue.

* Provide insights into performance, targeting and segmentation of campaigns with recommendations/testing on future performance improvement.

* Create tagging and tracking for all campaigns and develop reporting.


* BA/BS in Marketing/Communications, Computer Information Systems or Related Field

* Minimum 10 years of experience in digital marketing role, preferably for a hospitality brand or digital marketplace

* Minimum 10 years' experience of Google AdWords, analytics, tracking code, retargeting code, Tag Manager, website development code, servers, software

* Inbound marketing skills including SEO and conversion rate optimization

* Proficiency in Microsoft Office Tools

* Ability to analyze web statistics and advertising ROI and ROAS

* Proven success of building strategic campaigns and solving business queries

* Strong verbal and written communication skills

* Motivated self-starter, quick learner and efficient worker; passionate about their job with optimistic outlook

* Ability to multi-task in demanding/quick turn environment, adhering to strict deadlines

* Hospitality industry knowledge a strong plus

* Excellent written and verbal communication skills

* Exceptional attention to detail and follow-up

* Excellent copywriting and proofing skills

* Perform other duties as assigned Proficient in the use of social platforms such as Facebook, Twitter, Google+, YouTube, Instagram, Tumbler, etc.

* Knowledge of hotel/e-distribution channel interactions a plus

* Ability to effectively communicate in a friendly, positive manner with internal and external customers as well as, multi-tasking and a quick ability to refocus

* Works well in a team setting as well as independently

* Clearly demonstrate flexibility in workload management

* Knowledge of marketing objectives, tactics and strategies required; preferred experience with online marketing, advertising and finance/budget planning and management

* Excellent computational and analytical abilities and keen attention to detail.

* Desire to grow in responsibility and visibility and expand knowledge base to assist in leading online culture

* Flexibility and initiative as role and responsibilities evolve and change

* Financial acumen a plus with confidence in preparing analysis of site statistics, trends and forecasts

* Ability to analyze website performance data (financial, statistical and/or performance)

Travel (approx.): Limited (10%)

Number of Employees supervised (approx.): 5

Personal Development:

* The Company, through Passport to Your Success will assist in achieving the skill set required (via training and mentoring), thus enabling you to reach your full potential in line with your career aspirations.

Personal Attributes:

* Commits to embracing and embedding all of the BridgeStreet Teammate characteristics: Relentless in creating a lasting impression; Resourceful with your positive attitude; Reliable with your commitment and actions - to name a few

* Understands the impact of delivering the BridgeStreet Corporate Drivers: Service Excellence; Relationships; Leadership; and Growth

* Acts as a role model within the Marketing Team, and to the BridgeStreet Team as a whole

* Demonstrates passion - approaches all tasks in an enthusiastic way

* Committed to upholding professional standards

* Takes responsibility for own actions

* Results-focused - understands what is important to the organization, other BridgeStreet Teammates and clients - is committed to achieving goals. Tenacious approach to delivery, quality of output and organization

* Self-motivated and self-aware - recognizes own strengths and weaknesses and is committed to personal development

* Has a sense of fun.

* This is by no means an exhaustive list of responsibilities. The role may evolve and more responsibilities would be added to the current job description or delegated as and when necessary


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities


The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor s legal duty to furnish information.

Keywords: BridgeStreet Global Hospitality, Reston, Digital Marketing Manager, Executive, Reston, Virginia

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