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Field Marketing Manager

Company: Ellucian Inc
Location: Reston
Posted on: July 12, 2018

Job Description:

This role reports to the Senior Marketing Manager LAC and works closely with members of Sales, Success, Operations, and Regional Marketing. This position requires a unique blend of B2B marketing, creativity and the ability to work well in a team environment managing multiple projects.
Location: Pennsylvania or MiamiServe as a liaison with the assigned territory sales team and greater marketing organization to ensure pipeline creation goals are met
Help design installed base and new customers campaigns to generate leads, strengthening assigned pipeline goals
Drive executing account-based marketing strategy against target accounts
Assist in the continued development and management of the customer reference repository to make outreach and maintenance more efficient
Drive co-marketing activities with solution partners to drive awareness and pipeline generation
Liaise on customer interactions, including online/offline communities, events, customer advisory boards, user groups and executive roundtables
Manage programs for sales and directly to customer as needed
Measure the impact of customer marketing activities on customer growth, retention and financial outcomes, and communicate these impacts within the organization






Company Information
Ellucian is the world's leading provider of software, services and insight to higher education. Ellucian helps the higher education community'students, faculty, and staff'achieve their goals more efficiently, effectively, and with reduced risk. Ellucian's comprehensive suite of software solutions includes student information systems (SIS), finance and HR systems, recruiting and retention systems, among other offerings. With more than 1,500 institutions subscribing to Ellucian's cloud services and SaaS offerings, the company is one of the largest providers of cloud-based solutions. Ellucian also supports the higher education community with a range of professional services, such as application software implementation, training, education, and management consulting. More than 2,400 institutions in 40 countries rely on Ellucian to help enable the mission of higher education.

Keywords: Ellucian Inc, Reston, Field Marketing Manager, Executive, Reston, Virginia

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