Senior Product Marketing Manager
Company: Ellucian Inc
Posted on: September 10, 2018
We are looking for an energetic Senior Product Marketing Manager to join Ellucian's Marketing organization in supporting the growth of a leading, higher education-focused technology company. The marketing team members we hire help set the direction for the organization and build a vibrant culture. If you have a passion for marketing, the talent to do world-class work, and the energy to be part of a fast-moving team that has enormous opportunity to drive results, we would love to talk with you.
Enabling our customers' success is at the core of everything we do. Ellucian has an extensive team of Customer Success Managers working closely with our customers to ensure they are realizing the maximum value from our solutions and provide trusted guidance that enables their success. This role will help drive the customer marketing and communications strategy, and enable our Customer Success organization with product, market, and best practice knowledge that empowers them to build meaningful relationships with our customers.
The ideal candidate will have experience with B2B enterprise software and/or in the educational technology/higher education space. More importantly, we're seeking someone with the skills and qualities that will make them successful on our team - strong communicators who are motivated, thoughtful, collaborative, strategic, and results-oriented will thrive in our environment.
Specific responsibilities include:Developing thoughtful marketing strategies that maximize our Customer Success Management (CSM) team's impact on our customers
Identifying high value marketing initiatives across our portfolio and executing enablement programs for our CSM team
Building and executing on our customer communication strategy
Creating assets needed to support the product and portfolio strategy, e.g., website copy, case studies, infographics, videos, product demos, presentations, white papers, data sheets, etc.
Determining external channels for dissemination of product messaging including channel partners, websites, professional events, social channels and groups, etc.
Developing and executing against annual and quarterly marketing plans designed to raise awareness, establish our reputation as a global thought leader, and drive customer success
Serving as CSM domain expert to feed insights back into the Product Marketing team to improve effectiveness of campaigns
Working with CSM organization to support customer value and retention programs
Ellucian is the world's leading provider of software, services and insight to higher education. Ellucian helps the higher education community-students, faculty, and staff-achieve their goals more efficiently, effectively, and with reduced risk. Ellucian's comprehensive suite of software solutions includes student information systems (SIS), finance and HR systems, recruiting and retention systems, among other offerings. With more than 1,500 institutions subscribing to Ellucian's cloud services and SaaS offerings, the company is one of the largest providers of cloud-based solutions. Ellucian also supports the higher education community with a range of professional services, such as application software implementation, training, education, and management consulting. More than 2,400 institutions in 40 countries rely on Ellucian to help enable the mission of higher education.
Keywords: Ellucian Inc, Reston , Senior Product Marketing Manager, Executive , Reston, Virginia
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