Director, Americas Public Sector Marketing
Company: Riverbed Technologies
Posted on: October 10, 2019
Company OverviewRiverbed--, The Digital Performance Company---, is
united in our purpose of Advancing the Human Experience in the
Digital World. Behind every digital experience is a human one, and
Riverbed enables organizations to measure digital experiences and
maximize digital performance so they can deliver better and more
powerful human experiences- for customers, employees, partners,
patients, and citizens. Riverbed's Digital Performance Platform
includes a combination of Digital Experience Management and
Next-Generation Infrastructure solutions that ensure superior
digital and user experiences, provides new levels of operational
agility and accelerates business outcomes. Riverbed's 30,000+
customers include 100% of the Forbes Global 100.
About this PositionTitle: Director, Americas Public Sector
Location: Reston, VA and Surrounding Metro Area (DC, Baltimore)
WHERE WILL YOU DO YOUR BEST WORK?
Riverbed, The Digital Performance Company, enables organizations to
maximize digital performance across every aspect of their business,
allowing customers to rethink possible. Riverbed's unified and
integrated Digital Performance Platform, brings together a powerful
combination of Digital Experience, Cloud Networking and Cloud Edge
solutions that provides a modern IT architecture for the digital
enterprise, delivering new levels of operational agility and
dramatically accelerating business performance and outcomes. At
more than $1 billion in annual revenue, Riverbed's 30,000+
customers include 98% of the Fortune 100 and 100% of the Forbes
Global 100. Learn more at www.riverbed.com
With over 2,000 employees globally, Riverbed offers the rewarding
experience of working with some of the smartest, most passionate,
and nicest people in the industry who are changing the world
through cutting edge technology and applications. Each of us is
committed to delivering the strategies, architectures and
technologies that our partners and customers need to control,
optimize and have visibility into their networks and
ARE YOU A MARKETING DIRECTOR THAT WANTS TO MAKE AN IMPACT?
Are you a seasoned marketing leader with demonstrated experience
and results in public sector marketing? Do you love figuring out
how to reach a customer with the right message, content and
engagement using a unique marketing mix? Does hitting a pipeline
number give you thrills? Do you thrive in an environment where you
are strategic, problem-solving, and executing? If so, consider
Riverbed Technology for your next career opportunity.
We are actively looking for a Director, Americas Public Sector
Marketing, responsible for leading strategy and execution to
achieve results in a cross-functional role, including:
- Develop, manage and execute a holistic a Riverbed GOV marketing
plan to deliver significant marketing contribution pipeline that
demonstrates goals, objectives, strategies, tactics, results, and
- Take Riverbed's brand and messaging platform to the next level
by building an executive media platform; content map; digital
execution; and working strategically alongside the media agency to
deliver a content strategy that aligns messaging across DOD, Intel
and Civilian to maximize the customer value proposition.
- Lead thought-leadership initiatives using a mix of media,
digital, industry events, and third-party platforms to expand the
Riverbed brand in FED. Identify partner and customer stories or use
cases that we can use to promote Riverbed solutions.
- Create and manage account-base marketing plans and initiatives
alongside the sales team that allow Riverbed to target, personalize
and influence relationships and purchasing decisions. Should
include business intelligence, solution mapping, multi-touch
engagement, awareness, lead generation and sales enablement. Align
strategic partners to drive joint account engagement. Track and
measure the lead flow and exceed pipeline targets for the
- Create world-class experiences for our customers and partners
every time through third-party industry customer engagements and
Riverbed led-events that align to the overall strategy achieving
high satisfaction and placement.
- Incubate the new SLED marketing strategy for Riverbed including
targeting, content, and GTM plan.
- Performance - bring new insights and experience to tracking,
reporting, and management of pipeline, lead flow and key execution
KPIs to drive predictable and efficient outcomes. Lead strategic
marketing and performance reviews quarterly with leadership and key
stakeholders to assess, recommend and refine the GOV plan and
pipeline progression. Utilize industry-leading demand generation
best practices to execute, track, evaluate and report the impact of
- Develop, retain and grow effective business relationships
across sales, inside sales, channel and field marketing through a
mix of communications and meetings.
- Represent Riverbed at industry, customer and partner
engagements as a spokesperson and influencer.
This role reports directly to the VP of Americas Marketing, and
collaborates daily with the VP and Regional Directors in Federal
Sales. This role works in close coordination with global channel,
inside sales, corporate marketing and the field marketing team.
The ideal candidate should have the following demonstrated
- Industry Expertise and Experience: 8-10 years' experience
working in software, hardware, networking or cloud computing. 5+
years Federal Marketing experience preferred.
- Customer Insight and Leadership: Possesses the ability to use
business intelligence, insights, and corporate priorities to
effectively prioritize and lead marketing strategy that is relevant
- Demand Generation Leadership: deep understanding and
demonstrated application in targeting, campaigns, messaging,
content, and mix of execution to land and deliver pipeline with
proven learning's. Experience with targeting and trigger programs
that help extend relationships at C-level, VP or enterprise
networking audiences in existing or new logos
- Data Driven & Measurement - ability to manage projects on time,
on budget with controlled set of resources, and leverage operations
tools to track campaign & events. Knows how to analyze and refine
programs based on performance and results
- Marketing Operations: Must have strong working knowledge of
automation tools such as ELOQUA and SFDC, and how pipeline &
marketing contribution are built across the buyer's journey, by
funnel stage, and lead management and can effectively work with
operations to ensure alignment.
- Strong Planning, Project Management and Reporting: organized
planning and process management, tracking, and ability to drive
accountability. Overall direction and control of planning,
budgeting, managing priorities. Ability to recommend and implement
changes to methods.
- Marketing Communications: strong written, verbal and
- Relationship Management: ability to lead, influence, and manage
executive relationships, peer relationships, and industry
relationships to effectively influence and execute. Strong team
player that can collaborate and build momentum. Strategic business
partner to sales, with ability to communicate, influence and
- Cross Collaboration and Dealing with Ambiguity: knows how to
navigate a highly-matrixed and growth-oriented business environment
with effective organization and communication skills that
facilitate change management.
- 8-10+ years' experience creating and managing go-to-market,
campaign or demand generation in a medium to large size technology
company, in Federal Marketing.
- Bachelor's Degree in business or marketing preferred; MBA a
- Proven ability to work effectively in a matrix management
environment, building and leading strong direct and virtual
- Results-driven, Self-motivated, organized, proactive,
- Knowledge of marketing automation and CRM systems - experience
with Eloqua and Salesforce.com preferred
- Experience working with DoD, Civilian, Intelligence Community
and/or SLED is preferred.
- Ability to travel up to 30% of time
About RiverbedIf you are a high-achiever who wants to be part of a
dynamically growing, billion dollar plus company, then you should
look closely at Riverbed. We offer the rewarding experience of
working with the best minds in the industry that are changing the
world through cutting edge technology and applications. The company
has been recognized multiple years for attracting and retaining
today's top talent as a great place to work by Glassdoor, Fortune
magazine's 20 Great Workplaces in Tech and by numerous other
Learn more at www.riverbed.com.
Riverbed is proud to be an affirmative action (AA) and equal
employment opportunities (EEO) employer. All qualified applicants
will receive consideration for employment without regard to race,
sex, color, religion, sexual orientation, gender identity, national
origin, protected veteran status, or on the basis of
Keywords: Riverbed Technologies, Reston , Director, Americas Public Sector Marketing, Executive , Reston, Virginia
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