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Director of Membership and Marketing

Company: OREGON SOCIETY-ASSN MANAGEMENT
Location: Reston
Posted on: September 12, 2020

Job Description:

National Council of Teachers of Mathematics (NCTM) Application

Attachments: Please include your resume and up to two additional documents. Add File

The National Council of Teachers of Mathematics (NCTM) is the world’s largest organization dedicated to improving mathematics education for all students. NCTM is the public voice of math education, providing vision, leadership, and professional development to teachers.

NCTM is seeking a Director of Membership and Marketing to lead and direct Membership, Marketing, and Communications functions and align them with and deliver on the strategic goals of the organization. The successful candidate will be part of NCTM’s leadership team and work closely with all functions to ensure consistent messaging and positive representation of the Council among members and to external audiences. This role is critical to advancing NCTM’s mission by implementing strategic communications and plans and identifying and managing critical and emerging opportunities to support the Council.

RESPONSIBILITIES:

Develop and implement a strategic plan with comprehensive membership initiatives that increase member retention and membership, increase value to members, and increase awareness of NCTM.

Direct the development, implementation, and evaluation of comprehensive, coordinated membership marketing strategies to communicate “Why NCTM?” and its value to members with a focus on their first 24 months as members, and promote NCTM’s member value, events, and publications to members and potential members across roles.

Generate and use market research to develop and refine strategies.

Lead and manage the Membership and Marketing Department.

Plan, implement, and evaluate membership recruitment and retention strategies based on data, research, and trends.

Oversee all membership processes, including recruitment, renewal, and reinstatement with supporting data analysis and regular reporting, including to the Board of Directors.

Lead efforts to increase value to members with a focus on cross-department collaborations.

Ensure the integrity of the membership database. Coordinate database processes with data entry and customer care functions. Manage prospect database and integrate into strategic initiatives.

Negotiate contracts and manage performance of outside vendors.

Lead Council outreach with Affiliate groups and associated membership and affiliate committees.

Develop and implement NCTM’s marketing/communications program, ensuring consistent and effective messaging, continuous analysis of impact and investment, and retooling accordingly. Manage all NCTM marketing and communications, including products, events, and membership.

Develop and execute annual communication plans corresponding to Council activities and member activities that raise the relevance of NCTM and mathematics education, and communicate the Council’s priorities, program investments, and contributions to mathematics education.

Development and implement a unified, dynamic, and consistent member communication plan that focuses on supporting and inspiring teachers.

Lead, support, and collaborate across departments in the development, organization, and implementation of campaigns to support Council goals for membership, conferences, events, professional development, and publications .

Lead NCTM’s social media, advertising, and email campaigns to grow NCTM’s audience.

Oversee the production of a wide range of editorial content for both member and public audiences in written and multimedia formats.

Track, analyze, and use data across mediums and campaigns to evaluate and adjust strategies accordingly.

Set and manage goals and objectives for the department and individual staff members. Conduct staff reviews.

EDUCATION AND EXPERIENCE:

Bachelor’s degree (B.A., B.S., or B.B.A.), and 4-8 years of related experience and/or training in association membership, affiliate/chapter relations, marketing, business development or an equivalent combination of education and experience. Experience with a wide range of communications and marketing tools, including print/direct mail, online/social media, and e-mail.

Excellent communication skills, both written and verbal. Excellence in leadership, and interpersonal communications is required.

Demonstrated supervisory skills (minimum 4 years’ experience supervising staff) with experience staffing volunteer committees and facilitating meetings.

Knowledge of marketing principles and membership database systems.

Strong problem-solving skills.

Ability to effectively establish work priorities.

Strong managerial and supervisory skills.

Must be able to set goals and develop and manage large budgets. Ability to comprehend and communicate complex topics in a balanced, interesting manner.

Experience with word processing and spreadsheets (Word and Excel preferred).

Experience using Internet-based strategies for membership recruitment and retention.

TRAVEL REQUIREMENTS: When in-person meetings are re-established, some overnight and weekend travel will be required to attend trade shows and NCTM conferences on Fridays, Saturdays, and Sundays.

NOTES:

Additional Salary Information: To be considered for this opportunity, please send a cover letter, résumé, and salary requirements to careers@nctm.org, ATTN: DMM-ASAE Salary requirements must be submitted to be considered. Please mention where you saw this ad. No phone calls please. NCTM is an Equal Opportunity Employer. NCTM participates in the E-Verify Employment Verification Program.

About National Council of Teachers of Mathematics (NCTM)

NCTM is conveniently located in Reston, VA, near Metro’s Wiehle-Reston East Metro Station on the Silver Line. NCTM offers an outstanding benefits package, including 100% immediate vesting in a mandatory, generous retirement plan, comprehensive health/dental insurance, tuition assistance, free parking, and much more. To be considered for this opportunity, send cover letter, resume, and salary requirements to careers@nctm.org. Salary requirements must be submitted to be considered. Please mention where you saw this ad. No phone calls please. NCTM is an Equal Opportunity Employer. NCTM participates in the E-Verify Employment Verification Program.

Keywords: OREGON SOCIETY-ASSN MANAGEMENT, Reston , Director of Membership and Marketing, Other , Reston, Virginia

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