National Council of Teachers of Mathematics (NCTM)
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The National Council of Teachers of Mathematics (NCTM) is the
world’s largest organization dedicated to improving mathematics
education for all students. NCTM is the public voice of math
education, providing vision, leadership, and professional
development to teachers.
NCTM is seeking a Director of Membership and Marketing to lead
and direct Membership, Marketing, and Communications functions and
align them with and deliver on the strategic goals of the
organization. The successful candidate will be part of NCTM’s
leadership team and work closely with all functions to ensure
consistent messaging and positive representation of the Council
among members and to external audiences. This role is critical to
advancing NCTM’s mission by implementing strategic communications
and plans and identifying and managing critical and emerging
opportunities to support the Council.
Develop and implement a strategic plan with comprehensive
membership initiatives that increase member retention and
membership, increase value to members, and increase awareness of
Direct the development, implementation, and evaluation of
comprehensive, coordinated membership marketing strategies to
communicate “Why NCTM?” and its value to members with a focus on
their first 24 months as members, and promote NCTM’s member value,
events, and publications to members and potential members across
Generate and use market research to develop and refine
Lead and manage the Membership and Marketing Department.
Plan, implement, and evaluate membership recruitment and
retention strategies based on data, research, and trends.
Oversee all membership processes, including recruitment,
renewal, and reinstatement with supporting data analysis and
regular reporting, including to the Board of Directors.
Lead efforts to increase value to members with a focus on
Ensure the integrity of the membership database. Coordinate
database processes with data entry and customer care functions.
Manage prospect database and integrate into strategic
Negotiate contracts and manage performance of outside
Lead Council outreach with Affiliate groups and associated
membership and affiliate committees.
Develop and implement NCTM’s marketing/communications program,
ensuring consistent and effective messaging, continuous analysis of
impact and investment, and retooling accordingly. Manage all NCTM
marketing and communications, including products, events, and
Develop and execute annual communication plans corresponding to
Council activities and member activities that raise the relevance
of NCTM and mathematics education, and communicate the Council’s
priorities, program investments, and contributions to mathematics
Development and implement a unified, dynamic, and consistent
member communication plan that focuses on supporting and inspiring
Lead, support, and collaborate across departments in the
development, organization, and implementation of campaigns to
support Council goals for membership, conferences, events,
professional development, and publications .
Lead NCTM’s social media, advertising, and email campaigns to
grow NCTM’s audience.
Oversee the production of a wide range of editorial content for
both member and public audiences in written and multimedia
Track, analyze, and use data across mediums and campaigns to
evaluate and adjust strategies accordingly.
Set and manage goals and objectives for the department and
individual staff members. Conduct staff reviews.
EDUCATION AND EXPERIENCE:
Bachelor’s degree (B.A., B.S., or B.B.A.), and 4-8 years of
related experience and/or training in association membership,
affiliate/chapter relations, marketing, business development or an
equivalent combination of education and experience. Experience with
a wide range of communications and marketing tools, including
print/direct mail, online/social media, and e-mail.
Excellent communication skills, both written and verbal.
Excellence in leadership, and interpersonal communications is
Demonstrated supervisory skills (minimum 4 years’ experience
supervising staff) with experience staffing volunteer committees
and facilitating meetings.
Knowledge of marketing principles and membership database
Strong problem-solving skills.
Ability to effectively establish work priorities.
Strong managerial and supervisory skills.
Must be able to set goals and develop and manage large budgets.
Ability to comprehend and communicate complex topics in a balanced,
Experience with word processing and spreadsheets (Word and Excel
Experience using Internet-based strategies for membership
recruitment and retention.
TRAVEL REQUIREMENTS: When in-person meetings are re-established,
some overnight and weekend travel will be required to attend trade
shows and NCTM conferences on Fridays, Saturdays, and Sundays.
Additional Salary Information: To be considered for this
opportunity, please send a cover letter, résumé, and salary
requirements to firstname.lastname@example.org, ATTN: DMM-ASAE Salary
requirements must be submitted to be considered. Please mention
where you saw this ad. No phone calls please. NCTM is an Equal
Opportunity Employer. NCTM participates in the E-Verify Employment
About National Council of Teachers of Mathematics (NCTM)
NCTM is conveniently located in Reston, VA, near Metro’s
Wiehle-Reston East Metro Station on the Silver Line. NCTM offers an
outstanding benefits package, including 100% immediate vesting in a
mandatory, generous retirement plan, comprehensive health/dental
insurance, tuition assistance, free parking, and much more. To be
considered for this opportunity, send cover letter, resume, and
salary requirements to email@example.com. Salary requirements must
be submitted to be considered. Please mention where you saw this
ad. No phone calls please. NCTM is an Equal Opportunity Employer.
NCTM participates in the E-Verify Employment Verification