Sr Director Digital Strategy

Company: DLA Piper LLP
Location: Reston
Posted on: September 12, 2020

Job Description:

Job Description

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Description

DLA Piper is an equal opportunity employer. All applicants will be treated without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, military or veteran status, gender identity, or any other factor protected by law. Job applicant poster viewing center .

DLA Piper LLP (US) is a leading global business law firm. We are committed to attracting, developing, and retaining the best people across our practice and business service groups. We are looking for collaborative, results oriented people who enjoy working in a fast paced environment and have exceptional problem solving skills.

If you are a highly talented Sr. Director of Digital Strategy, we want to hear from you!

This position can sit in any of our US offices.

The Marketing department is a highly collaborative team of professionals who work closely with practice groups and sectors to build the reputation of our lawyers. The team works with firm leaders to create and execute strategy that addresses DLA Piper’s business goals. We also measure business efforts to identify the most strategic focus for our lawyers’ efforts.

Qualifications

12 years of experience in a leadership role responsible for creating and implementing integrated digital strategies to drive awareness, favorability and engagement

4 years' experience managing a team

Bachelor’s degree in Marketing, Information Technology, Communication or similar field

Proven strategic thinker with vast knowledge of digital marketing to lead and drive the strategy, development, and execution of all digital marketing plans and emerging media initiatives

Experience successfully leading a digital transformation preferably in a law firm or professional services organization

Experience branding, website redesign, reputation management projects, as well as SEO and SMO strategies

Strong technical acumen with a knowledge of best in class marketing technology platforms and tools

What will your day look like?

The Sr. Director of Digital Strategy is responsible for developing a sophisticated and measurable digital strategy to communicate the firm’s expertise and differentiators to our clients and communities. You will continually review and act on the firm’s strategic vision, develop and lead multi-channel strategy across the marketing technology stack, understand audience segmentation, campaign management, and business development and trends in online strategies to support the overall direction of the firm. You will also work with our industry leading IT team to lead development of a modernized website which will be the center of our digital ecosystem.

Responsibilities include:

Develop a robust and innovative digital strategy which emphasizes the firm’s expertise setting us apart from our competitors

Interface with CITO, COO, Management Committee and collaborating with International on global implementation

Leverage data-driven insights to develop campaigns across channels that improve lifetime client satisfaction, people, process and technology to build campaigns that guide clients in identifying and investigating solutions

Develop journey maps, personas, and conduct focus groups to define business requirements and end-user experiences

Design and implement strategies which are supported through an integrated marketing technology stack, including a robust website, which allows for improved data analytics and the ability to trigger dynamic and personalized experiences

Manage technologies and processes relating to the marketing funnel including lead generation, qualification and nurturing

Provide strategic direction to both the Marketing and IT team to implement a variety of marketing technologies, including a firm-wide website redesign. Develops a strong presence and targeted profiles on social media and focuses on search engine optimization techniques

Act as a senior strategic planner for all digital campaigns that leverage all relevant interactive channels and automated marketing tools (i.e., social media, web, blogs, email, CRM). Oversees team throughout all phases of project development and delivery

Develop marketing technology roadmap/stack to optimize investments across Content Management System and Marketing Automation tools (i.e. integration & interoperability)

Defines key performance indicators and implements measurement, analytics and reporting methods to ensure success. Provide key data and analysis of digital activities to all relevant teams and senior firm leadership

To learn more about DLA Piper, please visit our website

We offer exceptional career opportunities in an environment that is challenging, rewarding, and, we believe, truly different from our competitors. Our employees enjoy a competitive benefits package and a dynamic and diverse environment in which they can build a long and fruitful career and reap the rewards of their success.

Agency applications will not be considered Primary Location : United States-Virginia-Reston

Other Locations : United States-District of Columbia-Washington, United States-Florida-Miami, United States-California-San Francisco, United States-California-Los Angeles, United States-California-San Diego, United States-New York-Albany, United States-Arizona-Phoenix, United States-Illinois-Chicago, United States-Maryland-Baltimore, United States-Delaware-Wilmington, United States-Minnesota-Minneapolis, United States-North Carolina-Raleigh, United States-Texas-Austin, United States-Washington-Seattle, United States-California-East Palo Alto, United States-New Jersey-Short Hills, United States-California-Sacramento, United States-Pennsylvania-Philadelphia, United States-Florida-Tampa, United States-Texas-Houston, United States-New Jersey-Northfield, United States-Texas-Dallas, United States-Georgia-Atlanta, United States-New York-New York, United States-Massachusetts-Boston

Work Locations : Northern Virginia Office One Fountain Square 11911 Freedom Drive, Suite 300 Reston 20190

Keywords: DLA Piper LLP, Reston , Sr Director Digital Strategy, Other , Reston, Virginia