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Solution Marketing Manager- Agency

Company: SimilarWeb
Location: Reston
Posted on: September 13, 2020

Job Description:

SimilarWeb is the pioneer of market intelligence and the standard for understanding the digital world. SimilarWeb provides granular insights about any website or app across all industries in every region enabling the world's biggest brands like Airbnb, Walmart, HSBC, eBay and Adidas to create the strategies necessary to win market share. The company has raised over $112M and has over 400 employees across nine global offices.

We are seeking a data-driven marketing professional to lead and execute the marketing strategy for our agency solution.

Responsibilities:

Develop and implement short and long-term marketing strategies and campaigns in order to increase brand awareness, lead generation, and pipeline creation.

Build a marketing calendar, execute the campaigns and measure the impact.

Planning and management of marketing campaigns for all marketing purposes, including newsletters articles, blog post content, webinars, events, white papers, videos, images, advertisements, and creatives,

Experiment with a variety of organic and paid acquisition distribution channels

Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Coordinating with the various teams and stakeholders

Skills & Requirements:

At least 3 years experience in a marketing role in a SaaS B2B company - A must

Highly collaborative, partners well with others

Ability to work effectively with senior leaders and other key stakeholders throughout the organization.

Effective organizational skills with an ability to manage multiple projects in a fast-paced environment

Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

Strategic thinker with the ability to build and execute a full marketing plan

Solid knowledge of tools (e.g. WordPress, Pardot, Google Analytics, Similarweb, Salesforce)

Experience in running ABM campaigns is a plus

Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

Up-to-date with the latest trends and best practices in online marketing and measurement

Why choose SimilarWeb?

We believe that building a great product and a great company starts with finding amazing people and helping them grow and develop professionally and personally. At SimilarWeb, you’ll be surrounded by innovative, passionate and creative people that are looking to drive real impact. We are proud to have over 400 talented and passionate professionals, and we strongly believe in winning together as a way of driving a successful business!

Our Values:

Data Driven:  We believe data driven decisions are the key to success and we are evangelists for the power of digital insights

Passionate:  We care deeply about what we do, are accountable for our actions and are committed to helping each other

Excellence:  We believe in excellence as a mindset. It’s in our nature; and we work hard to make a difference

Winning Together :We know what it takes to build a great company and a great product and it begins with valuing each and every member of our team and working together to reach new heights.

Keywords: SimilarWeb, Reston , Solution Marketing Manager- Agency, Other , Reston, Virginia

Click here to apply!

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