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ERP Product Marketing Manager, Construction - Remote

Company: Acumatica
Location: Reston
Posted on: June 6, 2021

Job Description:

Acumatica is a company on a mission. We are a leading innovator in cloud ERP with customers located around the world. But don't take our word for it-read what analysts like Gartner and Nucleus Research have to say about us.

Acumatica is a leading provider of cloud business management software that empowers small and mid-size businesses to unlock their potential and drive growth. Built on the world's best cloud and mobile technology and a unique customer-centric licensing model, Acumatica delivers a suite of fully integrated business management applications, such as Financials, Distribution, CRM, and Project Accounting, on a robust and flexible platform. In an interconnected world, Acumatica enables customers to take full control of their businesses, play to their organizations' unique strengths, and support their clients by following them anywhere on any device.

Acumatica's culture is casual and high-energy. We are passionate about our product and our mission and we are loyal to each other and our company. We value work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world. Acumatica offers exceptional professional and financial growth potential.

To learn more about Acumatica's mission, please visit: http://www.acumatica.com.

Acumatica's Construction Edition is an end-to-end cloud business management system for general contractors, home builders, subcontractors, specialty contractors, and land developers. This brings a modern, fully-featured cloud solution for the construction industry currently served by decades-old legacy software. Acumatica's rapidly growing product marketing team is looking for an experienced product marketer focused on the Construction vertical. You'll help us deliver compelling and differentiated messaging for Construction, position us effectively in the market, and help us hit it out of the park with our business goals.

Are you ready to join a team of passionate Product Marketers who are disrupting the mid-market with best-in-class business management software!

Primary Responsibilities:

Messaging and Positioning

  • Translate core product capabilities and benefits into compelling marketing messages. Develop all external product positioning and messaging for prospects and customers that differentiates Acumatica in the market.
  • Partner with Product Management to understand the overall product strategy.

Content Creation and Delivery

  • Develop compelling, customer-facing materials that clearly articulate the value of the product.
  • Support the high demand for content related to product value, webinars, podcasts, speaking events, and communications programs, both internal and external.
  • Deliver webinar presentations, datasheets, solution guides, demo video scripts, and other assets.
  • Source and capture customer successes via case studies and videos.

Marketing enablement

  • Be the product and market expert, providing content and support to all marketing functions, such as Demand Generation, PR, AR, Communications, and Web.

Product Launch and New Release

  • Create compelling external and internal-facing content in preparation for Acumatica's new release cadence, including newsletters, presentations, solution briefs, and updating product pages on the website.

Sales Enablement

  • Enable a growing Acumatica sales team with messaging, sales plays, cheat sheets, FAQs, success stories, presentations, competitive intel, and more.
  • Develop sales tools for internal readiness.

Competitive Intelligence

  • Market intelligence - be the expert on our buyers, how they buy, and their buying criteria.
  • Create relevant competitive positioning documents and battle cards.

Align with Internal Stakeholders

  • Closely collaborate with members in marketing and sales on product launches and product marketing programs.

Thought Leadership

  • Support PR and analyst activities-including events, trade shows, webinars, and white papers.

Requirements

  • This role requires 5+ years of demonstrable experience in Product Marketing or Product Management for Construction ERP software.
  • You know and understand the construction software SMB landscape and the competition.
  • Obsessed about showcasing Product Marketing value to the business.
  • Strong skills in communication, writing, and ability to work well cross-functionally.
  • Hands-on ability to create a range of marketing assets, including external and internal-facing content.
  • Creative thinker who can generate innovative marketing ideas.
  • Capable of performing well in a fast-paced environment, and organizational skills to effectively manage multiple projects with tight deadlines.
  • A sense of humor, tenacity, and grace under pressure =)
  • Familiarity with strategic alliances or partner management is a huge plus.

Acumatica is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances.

Keywords: Acumatica, Reston , ERP Product Marketing Manager, Construction - Remote, Other , Reston, Virginia

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