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Programmatic Planning and Strategy Manager

Company: T-Mobile
Location: Reston
Posted on: June 6, 2021

Job Description:

T-Mobile is the nation's Un-carrier and the fastest growing US wireless company thanks to an unconventional philosophy built on listening to customers and breaking from tired industry norms. We're looking for an experienced digital media professional to plan display, OLV, audio and social campaigns. This role will serve as a digital storyteller, translating business objectives into media strategies and communicating results as a compelling narrative to business stakeholders.

Reporting into the Sr Manager, Programmatic Planning & Strategy, you'll be responsible for owning the day-to-day planning for T-Mobile's programmatic media campaigns. In particular, your focus will be in conducting the quarterly or ad-hoc media planning for campaigns inclusive of establishing the appropriate benchmarks or KPIs, coordinating platform partnerships across LOBs, and setting learning agendas. A successful candidate will have demonstrated experience with digital planning across channels and collaborating closely with activation teams.

  • At least 18 years of age
  • Legally authorized to work in the United States
  • High School Diploma or GED


While the quality and accomplishments of a person's career will be the determining factor, the finalist must have the following requisite qualifications:

  • 3+ years of digital marketing planning experience (for programmatic display/OLV/audio and/or paid social) whether at an agency, end brand, or technology platform
  • Experience in programmatic media buying a plus

  • Experience with the full lifecycle of a digital media campaign from planning to trafficking and campaign setup, QA and launch, ongoing management and optimization, and reporting
  • Familiarity with the adtech industry, inventory and programmatic media platform landscape
  • Polished presentation and communication skills demonstrated through both written (reports, whitepapers, etc.) and visual (slide decks) formats
  • Experience in planning a range of campaigns across a range of products, goals, and target audiences
  • Demonstrated experience in managing projects from end to end and coordinating resources to support in the successful and timely delivery
  • Comfortable multi-tasking and able to deliver results under tight deadlines in a non-traditional work environment

Desired Qualifications

  • Exceptional ability to learn, adapt, discover, and test new ideas
  • Four-year college degree required
  • Support the development of T-Mobile's holistic digital advertising strategy to best align broader business objectives with the latest technology and trends in the industry, with a particular focus on bringing together a cohesive audience and inventory strategy to minimize overlap and maximize impact
  • Adhere to and advise on improvements processes to ensure the appropriate target benchmarks and buying guardrails are applied and communicated for programmatic media investments
  • Implement and support the DCO strategy to maintain a best-in-class dynamic creative execution rooted in data and performance
  • Support the delivery of highly-polished presentations to senior business and marketing stakeholders

Equal Employment Opportunity

We take equal opportunity seriously-by choice.

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Keywords: T-Mobile, Reston , Programmatic Planning and Strategy Manager, Other , Reston, Virginia

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