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Manager, Creative Direction*

Company: T-Mobile
Location: Reston
Posted on: July 22, 2021

Job Description:

The Manager, Creative Direction is responsible for overseeing creative developed for digital platforms, including, but not limited to, T-Mobile’s social channels, T-Mobile-owned websites, partner websites, T-Mobile digital advertising, and all T-Mobile-affiliated apps. Projects may range from merchandising efforts to marketing campaigns, social posts, and digital micro-experiences. They work directly with designers and copywriters, developing their skills as creative thinkers, strategists, writers, designers, and stewards of the T-Mobile brand voice. They also work with other creative leaders in T|Studios, as well as Digital Business Managers, product and project managers, Advertising managers, and other Marketing Leads to produce digital content that delivers on T-Mobile initiatives and strategies, and elevates T-Mobile as a leader in the creative space.
6-10 years of social, digital marketing, or merchandising experience in an agency environment with a strong portfolio

2+ years managing creatives

Proven experience with creating successful A/B tests or sequential advertising strategies, and the ability to optimize creative performance based on data, results, and KPIs.

Excellent at prioritizing multiple assignments, including communication of direction to creatives.

Strong attention to detail and timeliness.

Thrives in a collaborative, ever-changing, and fast-paced environment.

Excellent presentation skills and confidence defending creative decisions.

Exceptional interpersonal skills, including the ability to communicate complex ideas clearly while keeping calm under tight timelines.

A strong creative point of view with a passion for pursuing innovative ideas.

Experience writing about consumer electronics and/or wireless products.

An understanding of the capabilities and constraints of web technologies (HTML, style sheets, etc.)

Comfort working with Adobe Experience Manager and Adobe XD

Experience working for or in a matrixed corporate organization

Experience with a DCO (Digital Creative Optimization) program to develop creative variants for testing purposes.

Technical Skills:
Knowledge of SEO practices (Preferred)
MSFT Office (Expert Level, Required)
Opal or other Social Platform experience (Preferred)
Adobe Experience Mgr (Required)
Adobe Creative Cloud (Required)

Bachelor's Degree (Creative Design, Copywriting, Digital Experience Design )

Travel: 5%
Oversee multiple projects at the same time, ensuring that creative aligns with project goals, business strategies, and T-Mobile’s digital brand standards.

Mentor, coach, and support designers and copywriters as they refine creative and presentation skills, practice creative thinking, and pursue career development goals.

Empower direct reports to lead meetings with key business partners, defend creative decisions appropriately, and foster successful relationships with cross-functional teams through support and hands-on coaching.

Represent the T|Studios Digital team in cross-team meetings, and present work to business partners, stakeholders, and creative leadership during creative reviews.

Manage the creation and evolution of T-Mobile copywriting and design resources and tools, such as style guides, onboarding manuals, and templates, in addition to brand guidelines.

Day-to-day management of direct reports (contractors, full-time employees, and interns) including employee development, contracts, timesheets, PTO, HR issues, and more.

Collaborate with internal teams and senior leadership to continuously evolve our process and resources.
Equal Employment Opportunity

We take equal opportunity seriously—by choice.

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Keywords: T-Mobile, Reston , Manager, Creative Direction*, Other , Reston, Virginia

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