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Brand Manager

Company: Insight Global
Location: Reston
Posted on: October 8, 2021

Job Description:

PURPOSE



Drive profitable growth customer brands with specific responsibility for:

o Strategy development & execution for all segments and brands

o Development, execution and measurement of marketing plans

o Management of multifunctional teams in the execution of brand initiatives (including internal cross-functional teams and agencies)

o New Product development and/or execution

o Organizational development for Associate Brand Manager



PRINCIPAL ACCOUNTABILITIES



Collaborate with management & marketing teams in development and execution of brand strategies

Manage marketing initiatives in support of long-term strategies

Annual marketing plan development and execution

Leverage market research to develop and support marketing plans and product positioning

Analyze, forecast, and budget volume and share for the annual operating plan and periodic adjustments to the plan.

Coordinate new product development/reform projects with internal and external resources to support marketing/sales initiatives

StarKist Brand P&L Management (shared responsibility)



6+ years of overall professional experience consumer product brand management supporting CPF companies with a preference in food

--Must possess a bachelors degree

-Experience working with ad agencies and leading marketing campaigns

-Must have graphics experience

-Must be confident working with multifunctional groups, including Operations, Sales, Packaging, Finance and R&D.

-Must be willing to go into the office daily

Keywords: Insight Global, Reston , Brand Manager, Other , Reston, Virginia

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