Brand Manager
Company: Insight Global
Location: Reston
Posted on: October 8, 2021
|
|
|
Job Description:
PURPOSE
Drive profitable growth customer brands with specific
responsibility for:
o Strategy development & execution for all segments and brands
o Development, execution and measurement of marketing plans
o Management of multifunctional teams in the execution of brand
initiatives (including internal cross-functional teams and
agencies)
o New Product development and/or execution
o Organizational development for Associate Brand Manager
PRINCIPAL ACCOUNTABILITIES
Collaborate with management & marketing teams in development and
execution of brand strategies
Manage marketing initiatives in support of long-term strategies
Annual marketing plan development and execution
Leverage market research to develop and support marketing plans and
product positioning
Analyze, forecast, and budget volume and share for the annual
operating plan and periodic adjustments to the plan.
Coordinate new product development/reform projects with internal
and external resources to support marketing/sales initiatives
StarKist Brand P&L Management (shared responsibility)
6+ years of overall professional experience consumer product brand
management supporting CPF companies with a preference in food
--Must possess a bachelors degree
-Experience working with ad agencies and leading marketing
campaigns
-Must have graphics experience
-Must be confident working with multifunctional groups, including
Operations, Sales, Packaging, Finance and R&D.
-Must be willing to go into the office daily
Keywords: Insight Global, Reston , Brand Manager, Other , Reston, Virginia
|
Click
here to apply!
|
