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Business Development Trade Show Coordinator

Company: Leidos
Location: Reston
Posted on: June 13, 2022

Job Description:

DescriptionJob Description:The Business Development Trade Show Coordinator supports the Business Development Organization's efforts to execute Leidos corporate-supported trade shows.This position partners with Strategic Account Executives in Corporate Customer Excellence, Group and Operations Business Development, Line Managers, Corporate Communications and Marketing, and Leidos Innovation Studio (LIS) staff to shape all Leidos trade shows and execute post-show follow-up actions. This person will help build and engage the workforce to foster strategic partnerships and long-term relationships, drive organizational effectiveness, and deliver measurable results.Primary Responsibilities

  • Participate in trade show planning with geographically distributed Leidos teams to ensure positive, cross-enterprise alignment with BD priorities and business objectives.
  • Support SAEs and BD leads in defining theme, strategy, objectives, and customer interaction plans (including VIP invitations) for trade shows.
  • Support Group Communications Directors and Group SVP-appointed Trade Show Leads to align high-level messaging/theme, objectives, key captures, and capabilities to appropriate Corporate & Group strategies.
  • Work with Leidos senior executives, strategic account executives, business development professionals, operations managers, and technical experts to showcase Leidos developed technology, services, and solutions at trade shows.
  • Coordinate overall Leidos attendance at trade shows to ensure participation is appropriate to support demonstration stations and customer meetings.
  • Train trade show booth personnel to ensure consistent messaging, and approve attendance based on achievement of message proficiency.
  • Maintain and execute corporate-wide responsibility for pre-show call plans, content development, executive briefings, on-site meetings, and post-show action lists and follow-ups.
  • Partner with corporate trade show managers assigned by Corporate Communications & Marketing to coordinate and manage customer meetings at trade shows.
  • Partner with corporate trade show managers assigned by Corporate Communications & Marketing to schedule, lead, and facilitate pre-show executive briefings, at least 60 days prior to the show, to include:
    • Tier 1 - EVP BD or designate & SVP SAE
    • Tier 2 & 3 - Group President or designate & Group BD SVP
    • Work with corporate trade show managers and appointed BD and SAE leads, as appropriate, to facilitate technical dry runs at least 14 days prior to trade shows to ensure polished discussions and demonstration of Leidos capabilities at the shows, along with consistent, accurate, and compelling messaging.
    • Help reinforce deadlines in support of corporate trade show managers and deliverables required by each show.
    • Work with SAEs and Group BD SVPs to identify principal BD leads (Show Captains) and any additional required resources to support Tier 1 & 2 shows.
    • Maintain tight, proactive communication with Leidos leadership and internal customers to ensure all necessary resources and activities are available to achieve a successful trade show.
    • Schedule and coordinate post-show hotwash/debrief and assist in developing trade show executive summaries.
    • Collect and disseminate follow-up action items and future business leads to SAEs and Group BD SVPs.
    • Participate in Trade Show Council meetings and assist in selection of Tier 1 and Tier 2 trade shows and tracking of Tier 3 trade shows to ensure cross-enterprise alignment with the highest BD priorities.
    • Liaise regularly with the Corporate Communications and Marketing team to ensure consistent messaging across markets.
    • Report on trade show activities at SAE staff meetings; communicate potential capabilities/demonstrations and transition post-show customer requests for technical exchanges to the LIS for follow-on engagements.Basic Qualifications
      • Bachelor's Degree with at least 8+ years of related experience
      • Experience supporting a wide variety of corporate customer marketing, trade show and business development requirements, complexity, and deadlines
      • Demonstrated ability to effectively communicate with customers, colleagues, and senior executives
      • Outstanding interpersonal skills, including the proven ability to work across different audiences, personalities, and experience levels
      • Excellent communication skills and the ability to leverage both internal and external resources to build marketing content and marketing activities
      • Entrepreneurial mindset with a focus on customer problem solving
      • Excellent writing, organizational, and communication skills
      • Ability to assist technical and capture personnel
      • Ability to work well both in a team and independently
      • Up-to-date knowledge of trade shows, marketing, and relevant customer engagement best practices
      • Fluency with Microsoft Office and Teams (Word, Excel, PowerPoint, Outlook)
      • Ability to manage multiple projects simultaneously and to meet deadlinesPreferred Qualifications
        • Basic understanding of business development life cycle
        • Ability to remain upbeat, positive, and constructive within a dynamic environment operating under high-pressure deadlines
        • Ability to analyze data and information and make data-driven business decisions and/or recommendations
        • Excellent project management and organizational skills, including the proven ability to handle multiple complex projects simultaneously with multiple audiences and against deadline
        • Self-motivated but works well in group environment
        • A hands-on approach to problem solving
        • Certified Trade Show Marketer (CTSM) or other related certificationPay Range:Pay Range $94,250.00 - $145,000.00 - $195,750.00The Leidos pay range for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job, education, experience, knowledge, skills, and abilities, as well as internal equity, alignment with market data, applicable bargaining agreement (if any), or other law.

Keywords: Leidos, Reston , Business Development Trade Show Coordinator, Other , Reston, Virginia

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