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Digital Marketing Specialist

Company: BridgeStreet Global Hospitality
Location: Reston
Posted on: June 10, 2019

Job Description:

Responsibilities

  • Plan and provide digital marketing tactical support including the simple web development, email marketing, social media and video editing support.
    • Develop, execute and manage/assist digital marketing campaigns, leveraging email, SEM and social.
      • Manage social media channels and vendor relationships through content strategy and editorial calendar planning. Develop content for social media channels and facilitate content governance process with partners and internal teammates
      • Coordinate the 3rd party marketing integrations and tools with the IT team
        • Provide recommendations for improvement of digital initiatives through competitive analysis, research and analysis of web analytics
        • Plan and develop digital marketing applications including landing pages, microsites, email templates and social imagery. Develop master content calendar for all web assets
        • Manage email marketing lists and execute list segmentation with collaboration with Marketing Audience Managers. Manage list segmentation and scoring to increase conversion rates.
        • Adhere to email marketing best practices and global anti-SPAM laws while supporting BridgeStreet's email marketing campaigns. Implement automated and lead nurturing campaigns using the company marketing automation tool of choice.
          • Analyze key digital metrics to make data-driven improvements on performance of digital marketing initiatives. Analyze web traffic metrics measure and report on the effectiveness of digital marketing initiatives and activities. Use data to inform future strategy and tactics.
            • Plan and execute video projects that require development of new video content and editing
            • Work with internal stakeholders to align on campaign timing and delivery
            • Proofread digital copy for clarity, grammar and spelling
            • Review overall messages for brand accuracy and customer experience
            • Define, implement and measure online brand building and lead generation efforts in alignment with the overall business strategies of different audiences: clients, suppliers, guests
            • Identify digital marketing strategies to add value and improve business processes
              • Develop, execute and manage/assist digital marketing campaigns, leveraging email, SEM and social.
                • Ability to work in a fast-paced environment with competing deadlines and prioritiesSkills/Knowledge
                  • In depth knowledge of traditional and digital marketing tactics
                  • Excellent organizational and time management skills
                  • Expertise in Microsoft Office Suite
                  • Proficiency in Adobe CC
                  • Expertise in Google Office Suite
                  • Knowledge in HTML and CSS
                  • Experience with CRM tools
                  • Expertise in videography, storyboarding and video editing through tools like Premiere Pro and Camtastia
                  • Solid knowledge of CMS platforms including Wordpress and SitecoreEducation/Experience
                    • Bachelor's Degree in Marketing or related field
                    • 2+ years previous working experience in progressive marketing positions, preferably in a B2B environment

Keywords: BridgeStreet Global Hospitality, Reston , Digital Marketing Specialist, Other , Reston, Virginia

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