Senior Manager, Retail Content Marketing
Company: Marriott Hotels Resorts
Location: Bethesda
Posted on: April 2, 2026
|
|
|
Job Description:
Description JOB SUMMARY The Senior Manager, Retail Content
Marketing is responsible for managing a comprehensive content
marketing plan that drives customer acquisition, engagement, and
retention. The ideal candidate is a self-starter, with a proven
track record in ecommerce marketing, including both brand and
creative production. We are looking for someone who brings both
experience with content planning and brand marketing across
channels, as well as some experience executing marketing channels.
The senior manager will work closely with Merchandising, agencies
and other internal teams to develop and distribute content
strategies that resonate with our various customer segments.
CANDIDATE PROFILE Education and Experience Required 4-year degree
from an accredited university. 5years of relevant professional
experience in ecommerce content marketing. Demonstrable experience
developing and executing a content marketing strategy. Experience
developing a marketing content calendar across channels, inclusive
of gaining alignment and allocating resources. Experience managing
multiple agencies against timelines and budgets. Hands-on
experience developing owned channel marketing content such as
producing photoshoots or directly managing social feeds. Strong
creative writing and communication skills. Experience with light
image editing tools, such as Canva. Proven track record leading
marketing for a homewares, luxury or gift industries preferred.
Experience managing social media content production. Experience
with generative AI tools for content generation. Education and
Experience Preferred CORE WORK ACTIVITIES Conceive and execute
content strategies that support key brand objectives, growth
drivers and business timelines. Manage a content calendar. Assist
with content production and management, inclusive of photoshoots,
written copy, asset organization. Be a key team member on new
product launches and coordination between various teams. Manage
integrating content into marketing channels and website both
directly and via agencies or internal partners. Develop plans to
maximize marketing budget in partnership with agencies and internal
resources to drive business objectives. Contribute to the overall
strategy of the Retail business and clearly communicate our
objectives internally. Strong leadership and communication skills,
with the ability to build alignment around a vision. Ability to
manage by influence and build strong working relationships with
other teams. At Marriott International, we are dedicated to being
an equal opportunity employer, welcoming all and providing access
to opportunity. We actively foster an environment where the unique
backgrounds of our associates are valued and celebrated. Our
greatest strength lies in the rich blend of culture, talent, and
experiences of our associates. We are committed to
non-discrimination on any protected basis, including disability,
veteran status, or other basis protected by applicable law.
Keywords: Marriott Hotels Resorts, Reston , Senior Manager, Retail Content Marketing, PR / Public Relations , Bethesda, Virginia