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Senior Digital Performance Analyst

Company: Qualtrics
Location: Reston
Posted on: September 19, 2022

Job Description:

The Qualtrics XM Platform--- is a system of action that helps businesses to attract customers who stay longer and buy more, to engage and empower employees to do the best work of their lives, to develop breakthrough products people love, and to build a brand people can't imagine living without.

Joining Qualtrics means becoming part of a team bold enough to chase breakthrough experiences - like building a technology that will be a force for good. A team committed to diversity, equity, and inclusion because of a conviction that every voice holds value, with a vision for representation that matches the world around us and inclusion that far exceeds it. You could belong to a team whose values center on transparency, being all in, having customer obsession, acting as one team, and operating with scrappiness. All so you can do the best work of your career.

We believe every interaction is an opportunity. Are we yours?
The Challenge
Qualtrics is experiencing incredible growth through the delivery of an amazing product, and world-class sales and marketing efforts. As we scale our business, we are looking for a passionate, creative, and analytical team member who believes in the power of quantitative analysis to attract, engage and activate buyers throughout the customer journey.
The Senior Digital Performance Analyst will be a member of our Marketing Strategy and Analytics team. They will be responsible for helping Qualtrics hit our overall pipeline and revenue targets by optimizing and expanding digital marketing channels. This includes evaluating the effectiveness of our digital marketing channels, working with digital marketers to create and track KPIs that include channel and funnel metrics, and running deep-dive analysis to uncover actionable insights and drive recommendations to improve business outcomes.
Expectations for Success

Evaluate and work with channel owners to optimize digital marketing campaigns/channels, providing recommendations on performance, and deep analyses to understand what's working and what's not and why.
Be the go-to analytics resource for digital channel owners, supporting both large presentations and recommendations and ad-hoc, time-bound requests
Produce growth insights (campaign efficiency, funnel analysis, cohort list aging)
Acquire and blend campaign member/cohort data from multiple sources (e.g. third-party data source, Marketo, Google Analytics, etc), and support operational campaign execution using SQL and scripting tools like Python/R as needed
Monitor campaigns to optimize performance based on industry best practices
Craft raw data and analysis into well-written and persuasive visual content
Deliver regular, easy-to-consume presentations and business reviews to senior stakeholders and executives such as product marketing teams, marketing leadership, etc
Support marketing leadership on critical investment decisions and projects like measuring marketing program effectiveness with emphasis on customer lifecycle, how to effectively measure the impact of new campaigns, prospect segmentation, and advanced targeting/personalization techniques

Qualifications & Requirements

Bachelor's degree from a selective university in a quantitative discipline such as CS/math/engineering, marketing/communications with an analytics focus, or related field
4+ years experience in marketing/analytics
Knowledge of channel performance metrics, including website performance, channel performance, and more
Understanding of the B2B lead to opportunity and sales process
Advanced proficiency in SQL
Proficiency in at least one analytics & visualization tool such as Tableau, R, Domo, etc.
Experience with SAS/Python/R is a plus
Strong communication and data visualization skills; can easily create powerful visualizations that transform complex data into easily consumable, actionable insights
A genuine teammate with exceptional collaboration skills for building relationships with anyone, anywhere
A do-whatever-it-takes attitude to deliver exceptional quality on time and on budget
Excellent organizational and time management skills, and attention to detail

We understand that experience comes in many forms. We don't just accept differences, we celebrate them, support them, and hire people from a wide variety of backgrounds. We're dedicated to adding new perspectives to the team - so if your experience aligns with what we're looking for (even if you don't check every single box), please apply!
What differentiates us from other companies:

Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours
Qualtrics Experience Program - $1,800 for an experience of your choosing (eligible after a year)
30 paid days off - 15 PTO + 5 Personal Days + 10 Holiday Closures (additional after a year)
On top of standard benefits package (medical - employees and their families, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office
To learn more about what we value read about it directly from our employees Qualtrics Life stories

Qualtrics has moved to a hybrid work environment. The majority of our employees will be assigned to a physical office location and be expected to work at least one day a week in the office. Check out this blog by our CEO, Zig Serafin to learn more about our philsophy around hybrid work. Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employement without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic. Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.


Keywords: Qualtrics, Reston , Senior Digital Performance Analyst, Professions , Reston, Virginia

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